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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
International marketing
31
Internationales Marketing
25
Consumer behaviour
21
Konsumentenverhalten
16
China
13
Multinationales Unternehmen
10
Transnational corporation
10
Country of origin
8
USA
8
Brand image
7
Bibliometrics
6
Bibliometrie
6
Brand management
6
Export
6
Markenführung
6
Markenimage
6
Marketing management
6
Marketingmanagement
6
Theorie
6
Theory
6
Beziehungsmarketing
5
Designation of origin
5
E-commerce
5
Electronic Commerce
5
Herkunftsbezeichnung
5
International market entry
5
Lieferantenmanagement
5
Relationship marketing
5
Strategic management
5
Strategisches Management
5
Supplier relationship management
5
United States
5
Advertising
4
Brand
4
Firm performance
4
Internet
4
Markenartikel
4
Marketing
4
Rules of origin
4
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English
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Samiee, Saeed
5
Brouthers, Lance Eliot
1
Chabowski, Brian R.
1
Chirapanda, Suthawan
1
Cui, Annie Peng
1
Hult, G. Tomas M.
1
McNicol, Jason
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Su, Lixun
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Zou, Shaoming
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European journal of marketing
1
International business review : the official journal of the European International Business Academy
1
Journal of business research : JBR
1
Journal of international marketing
1
The SAGE handbook of international marketing
1
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ECONIS (ZBW)
5
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1
International market-entry mode decisions : cultural distance's role in classifying partnerships versus sole ownership
Samiee, Saeed
- In:
Journal of business research : JBR
66
(
2013
)
5
,
pp. 659-661
Persistent link: https://www.econbiz.de/10009734845
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2
International franchising and licensing
Brouthers, Lance Eliot
;
McNicol, Jason
;
Samiee, Saeed
- In:
The SAGE handbook of international marketing
,
(pp. 183-197)
.
2009
Persistent link: https://www.econbiz.de/10003792100
Saved in:
3
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
4
Cross-national research and international business : an interdisciplinary path
Chabowski, Brian R.
;
Samiee, Saeed
;
Hult, G. Tomas M.
- In:
International business review : the official journal of …
26
(
2017
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011628848
Saved in:
5
Exploration, exploitation, ambidexterity and the performance of international SMEs
Su, Lixun
;
Cui, Annie Peng
;
Samiee, Saeed
;
Zou, Shaoming
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1372-1397
Persistent link: https://www.econbiz.de/10013350966
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