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Leitfaden zur Internationalisierung von Biotechnologieunternehmen
Nolting, Michael; Mietzner, Dana; Reger, Guido - 2010
die USA als wichtigster Auslandsmarkt für Dienstleistungen in der roten Biotechnologie (DLrBT) identifiziert …, Großbritannien als wichtigster europäischer Markt. Auch Frankreich wurde als ein bedeutender Markt in Europa ermittelt, der für die …
Persistent link: https://www.econbiz.de/10003937265
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Relationship-oriented cultures, corruption, and international marketing success
Chandler, Jennifer D.; Graham, John L. - In: Journal of business ethics : JOBE 92 (2010) 2, pp. 251-267
Persistent link: https://www.econbiz.de/10003959449
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The role of networking and commitment in foreign market entry process : multinational corporations in the Chinese automobile industry
Lee, Joong-woo; Abosag, Ibrahim; Kwak, Jooyoung - In: International business review : the official journal of … 21 (2012) 1, pp. 27-39
Persistent link: https://www.econbiz.de/10009488321
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International Corporate Brand Management : Evaluating Standardized Corporate Branding Across Countries
Meierer, Markus - 2011
responses to those products. Adressing this issue, Markus Meierer analyzes firstly if consumers from Germany, France, Romania …, Russia, and the USA perceive an internationally standardized corporate brand homogenously as well as if a positive effect on …
Persistent link: https://www.econbiz.de/10014015144
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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Intangible resources as a determinant of accelerated internationalization
Fong Reynoso, Carlos; Ocampo Figueroa, Luis Ernesto - In: Global journal of business research : GJBR 4 (2010) 4, pp. 95-105
Persistent link: https://www.econbiz.de/10008807865
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Intangible assets, international experience and the internationalisation speed of retailers
Mohr, Alexander T.; Batsakis, Georgios - In: International marketing review 31 (2014) 6, pp. 601-620
Persistent link: https://www.econbiz.de/10010467196
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Intangible Resources as a Determinant of Accelerated Internationalization
Fong Reynoso, Carlos - 2011
The aim of this research is to analyze the internationalization strategies followed by small and medium enterprises (SMEs) of Jalisco. Specifically, we want to identify cases of early internationalization, and how SMEs get and manage their resources. We developed an analytical framework based on...
Persistent link: https://www.econbiz.de/10013123244
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The Internationalization Performance : The Roll of Intangible Resources and Regulatory Capabilities in the Born-Global and Uppsala Models
Fong Reynoso, Carlos - 2015
As part of a research project about the patterns of internationalization of Mexican SMEs, the aim of this paper is to analyse the internationalization strategies followed by enterprises in the world, distinguishing between big enterprises and the rest (SMEs). In particular, we want to deep in...
Persistent link: https://www.econbiz.de/10013016569