Global engagement of firms can take a variety of forms. We argue that there are considerable advantages of developing models that allow for a wide set of alternatives of organizational form. We illustrate this firstly using plant level data which allows us to distinguish firms that serve only...

1: Einführung -- 2: Internationale Werbebudgetierung bei unterschiedlichen Unternehmensorganisationen -- 1. Werbebudgetaufteilung bei polyzentrischer Organisation des Unternehmens -- 2. Werbebudgetaufteilung bei geozentrischer Organisation des Unternehmens -- 3. Werbebudgetaufteilung bei...

The organization has certain characteristics that both man and other living beings have. These include the primary basic types of organization, or organizational configurations, as well as organizational context variables such as environment, power, age, size, business strategy, and technical...