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~subject:"Internationaler Markteintritt"
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Best practices in internationa...
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Internationaler Markteintritt
Internationales Marketing
40
USA
34
International marketing
30
United States
27
Multinationales Unternehmen
22
Transnational corporation
20
Welt
20
World
20
International market entry
18
Globalisierung
16
Globalization
16
Welthandel
14
Internationales Management
11
International business
9
International business research
9
Internationale Betriebswirtschaftslehre
9
Brand management
8
Internationale Geschäftsbeziehungen
8
Markenführung
8
Marketing
8
Vereinigte Staaten
8
Japan
7
Marketingmanagement
7
Schwellenländer
7
Auslandsinvestition
6
Außenwirtschaftsförderung
6
Emerging economies
6
Foreign investment
6
Handel
6
International competition
6
Internationaler Wettbewerb
6
Management
6
Trade promotion
6
Aussenhandel
5
Aussenwirtschaftsbetrieb
5
Brand
5
Delphi technique
5
Delphi-Methode
5
Markenartikel
5
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English
18
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Czinkota, Michael R.
18
Ronkainen, Ilkka A.
10
Moffett, Michael H.
3
Khan, Zaheer
2
Kotabe, Masaaki
2
Tarba, Shlomo Yedidia
2
Vrontis, Demetris
2
Amankwah-Amoah, Joseph
1
Donath, Bob
1
Grossman, David A.
1
Gupta, Suraksha
1
Javalgi, Rajshekhar G.
1
Knight, Gary A.
1
Lew, Yong Kyu
1
Marinov, Marin A.
1
Marinova, Svetla Trifonova
1
Mishra, Mahima
1
Nugent, Nicholas
1
Paul, Justin
1
Puthusserry, Pushyarag
1
Vallaster, Christine
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International marketing review
2
The Harcourt College Publishers series in management
2
Best practices in international marketing
1
International business review : the official journal of the European International Business Academy
1
International journal of entrepreneurial venturing
1
Journal of business research : JBR
1
Journal of world business : JWB
1
Thunderbird international business review
1
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ECONIS (ZBW)
18
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11
Collaborative entry modes : part 2
Tarba, Shlomo Yedidia
(
ed.
);
Czinkota, Michael R.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011730774
Saved in:
12
Entering the Japanese market : a reassessment of foreign firms' entry and distribution strategies
Czinkota, Michael R.
;
Kotabe, Masaaki
- In:
Best practices in international marketing
,
(pp. 216-227)
.
2002
Persistent link: https://www.econbiz.de/10001680899
Saved in:
13
Foreign market entry mode of service firms: the case of US MBA programs
Czinkota, Michael R.
;
Grossman, David A.
;
Javalgi, …
- In:
Journal of world business : JWB
44
(
2009
)
3
,
pp. 274-286
Persistent link: https://www.econbiz.de/10003865753
Saved in:
14
International business and the migrant-owned enterprise
Czinkota, Michael R.
;
Khan, Zaheer
;
Knight, Gary A.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 657-669
Persistent link: https://www.econbiz.de/10012420460
Saved in:
15
Brand orientation in a culturally-diverse context : entrepreneurial insights gained from a structurationist perspective
Vallaster, Christine
;
Czinkota, Michael R.
- In:
International journal of entrepreneurial venturing
8
(
2016
)
4
,
pp. 355-377
Persistent link: https://www.econbiz.de/10011673588
Saved in:
16
Collaborative entry modes : part 1
Tarba, Shlomo Yedidia
(
ed.
);
Czinkota, Michael R.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011673593
Saved in:
17
Revisiting models of internationalization : pre-export phase and lateral rigidity of emerging market Small and Medium Enterprises
Mishra, Mahima
;
Paul, Justin
;
Czinkota, Michael R.
- In:
Thunderbird international business review
64
(
2022
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10013162673
Saved in:
18
Strategic ambidexterity and its performance implications for emerging economies multinationals
Khan, Zaheer
;
Amankwah-Amoah, Joseph
;
Lew, Yong Kyu
; …
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-7
Persistent link: https://www.econbiz.de/10013206785
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