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Global marketing: types of its organizational incorpration
Raffée, Hans - 1986
Persistent link: https://www.econbiz.de/10013416626
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Marketing-program-standardization - starting point in global marketing
Kreutzer, Ralf T. - 1986
Persistent link: https://www.econbiz.de/10000726967
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Standardization of marketing-processes as a strategic point in global marketing
Kreutzer, Ralf T. - 1986
Persistent link: https://www.econbiz.de/10013416058
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Global marketing strategy of one of the world's leaders in printing technology, "Heidelberger Druckmaschinen" : a case study
Kreutzer, Ralf T. - In: Globalism and regional economy, (pp. 211-245). 2014
Persistent link: https://www.econbiz.de/10010204513
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Global Marketing, Konzeption eines länderübergreifenden Marketing : Erfolgsbedingungen, Analysekonzepte, Gestaltungs- und Implementierungsansätze
Kreutzer, Ralf - 1990 - Unveränd. Nachdr. d. 1. Aufl.
Persistent link: https://www.econbiz.de/10004087010
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Marketing-program-standardization : starting point in global marketing
Kreutzer, Ralf - 1986
Persistent link: https://www.econbiz.de/10004584614
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Standardization of marketing-processes as a strategic point in global marketing
Kreutzer, Ralf - 1986
Persistent link: https://www.econbiz.de/10004779877
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Prozessstandardisierung als strategischer Ansatzpunkt eines Global-Marketing
Kreutzer, Ralf T. - 1986
Persistent link: https://www.econbiz.de/10013416060