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~subject:"Internationales Marketing"
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Internationales Marketing
Deutschland
59
Germany
59
Einzelhandel
52
Retail trade
50
Theorie
49
Theory
49
Consumer behaviour
42
Konsumentenverhalten
40
Globalisierung
28
Globalization
28
Multinationales Unternehmen
26
Brand management
25
Transnational corporation
25
Beziehungsmarketing
24
Markenführung
24
Relationship marketing
24
International marketing
20
International market entry
17
Internationaler Markteintritt
17
Verbraucherverhalten
16
Lieferantenmanagement
15
Supplier relationship management
15
Handel
14
Internationales Management
14
Trade
14
Corporate reputation
13
E-commerce
12
Electronic Commerce
12
Firmenimage
12
Handelsforschung
12
Handelsmanagement
12
Retail management
12
SME
12
Welt
12
World
12
Brand image
11
KMU
11
Management
11
Beschaffung
10
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1
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12
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9
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8
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8
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5
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4
Book section
4
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4
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2
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German
11
English
10
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Swoboda, Bernhard
21
Schramm-Klein, Hanna
7
Zentes, Joachim
6
Elsner, Stefan
3
Foscht, Thomas
2
Pennemann, Karin
2
Sinning, Carolina
2
Angerer, Thomas
1
Giersch, Judith
1
Halaszovich, Tilo F.
1
Maloles, Cesar
1
Meierer, Markus
1
Morschett, Dirk
1
Schlüter, Andrea
1
Seibel, Christoph
1
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Verlag Franz Vahlen
1
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
European retail research
3
(1998). - XI, 346 S. : graph. Darst. - Enth. 18 Beitr.
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Internationales Management : Forschung, Lehre, Praxis
1
Internationalisierung von Vertrieb und Handel
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of international marketing
1
Management international review : MIR ; journal of international business
1
Marketing : ZFP ; journal of research and management
1
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Source
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ECONIS (ZBW)
19
USB Cologne (EcoSocSci)
2
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1
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21
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1
Technologiedynamik als Katalysator der Internationalisierung von Absatzaktivitäten : Status quo und strategische Optionen für den Handel
Swoboda, Bernhard
-
1998
Persistent link: https://www.econbiz.de/10001328916
Saved in:
2
Exploring how garment firms choose international sourcing- and sales-country markets
Swoboda, Bernhard
;
Foscht, Thomas
;
Maloles, Cesar
; …
- In:
Journal of fashion marketing and management
13
(
2009
)
3
,
pp. 406-430
Persistent link: https://www.econbiz.de/10003881580
Saved in:
3
Internationales Marketing
Zentes, Joachim
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
-
2010
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003898623
Saved in:
4
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
Saved in:
5
Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
Saved in:
6
Fallstudien zum internationalen Management : Instructor's manual
Zentes, Joachim
(
contributor
);
Swoboda, Bernhard
(
contributor
)
-
2004
-
2. Aufl.
Persistent link: https://www.econbiz.de/10009009971
Saved in:
7
International expansion of the world's four largest retail companies
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 881-899)
.
2011
Persistent link: https://www.econbiz.de/10009310240
Saved in:
8
Successful GAM organization for companies that supply international retailers and the role of international marketing strategy
Swoboda, Bernhard
;
Seibel, Christoph
;
Schlüter, Andrea
- In:
European retail research
28
(
2014
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10011284991
Saved in:
9
Transferring the retail format successfully into foreign countries
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 81-109
Persistent link: https://www.econbiz.de/10009731370
Saved in:
10
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
1
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