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Measuring brand equity of foreign fashion apparels in the Indian market

Khan, Saima; Khan, Bilal Mustafa - In: Journal for global business advancement : JGBA 10 (2017) 1, pp. 26-42

Persistent link: https://www.econbiz.de/10011739075

Brand equity trend analysis for fashion brands (2001-2021)

Siddiqui, Kamran Ahmed - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 238-255

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Internationalization through e-commerce : the case multibrand luxury retailers in the fashion industry

Guercini, Simone; Runfola, Andrea - In: International marketing in the fast changing world, (pp. 15-31). 2015

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Relationship between self-concept and attitudinal brand loyalty in luxury fashion purchase : a study of selected global brands on the Indian market

Thakur, Anand; Kaur, Rupinderdeep - In: Management : journal of contemporary management issues 20 (2015) 2, pp. 163-180

loyalty towards a brand. The luxury fashion market of India offers great opportunities to marketers. India's luxury market is … empirical relationship of self-concept and attitudinal brand loyalty in the context of female consumer-luxury fashion brand … attitudinal brand loyalty is high in luxury fashion purchase. Therefore, the process of shaping a marketing strategy should …

Persistent link: https://www.econbiz.de/10011540991

Ethical fashion dimensions : pictorial and auditory depictions through three cultural perspectives

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Fashion globally : a cross-cultural and generational examination

Fowler, Jie G.; Reisenwitz, Timothy H.; Fowler, Aubrey R. - In: Qualitative market research : an international journal 17 (2014) 3, pp. 172-191

Persistent link: https://www.econbiz.de/10010389565

Fashion marketing and management in the Asia-Pacific region

Taylor, Gail (contributor) - 2009

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Marketing mix and customer equity of SPA brands : cross-cultural perspectives

Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163

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The importance of fashion : the Chinese and US Gen Y perspective

Simmers, Christina S.; Parker, R. Stephen; Schaefer, … - In: Journal of global marketing 27 (2014) 2, pp. 94-105

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Fashion in 21st Century China : Design, Education, and Business

Bai, Yuli (ed.); Zang, Yingchun (ed.) - 2022

Part I: New Generation Design -- 1.Fashion Design in Altermodern China -- 2. Projecting Authenticity Through Cultural … Heritage: Chinoiserie of Contemporary Chinese Fashion Designer Brands -- 3. Chinese Contemporary Fashion: A Multimodal … Discourse -- Part II: Industry, Creativity, Education -- 4. “Live your Best IP” - 20 years in Chinese Fashion -- 5. That Which …

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