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The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations

Lee, Hannah S.; Griffith, David A. - In: Journal of international marketing 27 (2019) 2, pp. 22-37

Persistent link: https://www.econbiz.de/10012060696

Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships

Griffith, David A.; Dimitrova, Boryana V. - In: Journal of international marketing 22 (2014) 3, pp. 50-67

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Handbook of research in international marketing

Jain, Subhash C. (ed.); Griffith, David A. (ed.) - 2011 - Second edition

The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights...

Persistent link: https://www.econbiz.de/10011851585

Change in international market strategy as a reaction to performance decline

Lages, Luis Filipe; Mata, José; Griffith, David A. - In: Journal of business research : JBR 66 (2013) 12, pp. 2600-2611

Persistent link: https://www.econbiz.de/10010233138

International advertising research: standardization/ adaptation and the future

Ryans, John K.; Griffith, David A. - In: Handbook of research in international marketing, (pp. 294-309). 2003

Persistent link: https://www.econbiz.de/10001803910

A historical examination of the evolution of international advertising standardization/adaptation thought

Ryans, John K.; Griffith, David A.; Jain, Subhash C. - In: International business scholarship : AIB fellows on the …, (pp. 279-293). 2008

Persistent link: https://www.econbiz.de/10003774188

Resource-advantage theory : a foundation for new insights into global advertising research

Griffith, David A.; Yalcinkaya, Goksel - In: International journal of advertising : the quarterly … 29 (2010) 1, pp. 15-36

Persistent link: https://www.econbiz.de/10003944649

Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?

Griffith, David A.; Yalcinkaya, Goksel; Calantone, Roger J. - In: Journal of world business : JWB 45 (2010) 3, pp. 217-227

Persistent link: https://www.econbiz.de/10003985458

Aligning strategic orientation with local market conditions : implications for subsidiary knowledge management

Griffith, David A.; Kiessling, Timothy; Dabić, Marina - In: International marketing review 29 (2012) 4, pp. 379-402

Persistent link: https://www.econbiz.de/10009661277

Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy

Lee, Hannah S.; Griffith, David A. - In: Interdisciplinary approaches to product design, …, (pp. 39-65). 2012

Persistent link: https://www.econbiz.de/10009626900