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~subject:"Internationales Marketing"
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Internationales Marketing
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Globalisierung
59,584
Globalization
58,622
Niederlande
38,707
Welt
27,845
World
27,545
Netherlands
24,256
Theorie
15,800
Theory
15,412
Deutschland
12,752
USA
11,341
Ethnische Gruppe
11,077
Germany
10,892
Ethnic group
10,523
United States
10,378
Multinationales Unternehmen
10,188
Transnational corporation
9,802
Relationship marketing
9,095
Beziehungsmarketing
9,041
Soziale Integration
8,584
Brand management
7,991
Markenführung
7,928
Brand image
6,814
Markenimage
6,765
China
6,582
Social integration
6,341
Kulturelle Identität
5,919
International marketing
5,688
Großbritannien
5,684
Customer satisfaction
5,669
India
5,567
Online-Handel
5,558
Online retailing
5,548
Kundenzufriedenheit
5,499
Indien
5,486
EU-Staaten
5,397
Cultural identity
5,366
EU countries
5,294
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Undetermined
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369
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French
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Czinkota, Michael R.
39
Kotabe, Masaaki
37
Ronkainen, Ilkka A.
32
Keegan, Warren J.
29
Douglas, Susan P.
27
Sander, Matthias
27
Meffert, Heribert
26
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Cateora, Philip R.
23
Berndt, Ralph
22
Diamantopoulos, Adamantios
22
Fantapié Altobelli, Claudia
22
Kaynak, Erdener
21
Mooij, Marieke K. de
21
Swoboda, Bernhard
21
Zentes, Joachim
21
Ghauri, Pervez N.
20
Usunier, Jean-Claude
19
Craig, C. S.
18
Griffith, David A.
18
Jain, Subhash C.
18
Hollensen, Svend
17
Manrai, Ajay K.
17
Meissner, Hans Günther
17
Steenkamp, Jan-Benedict E. M.
17
Backhaus, Klaus
16
Leonidou, Leonidas C.
16
Paliwoda, Stanley J.
16
Sheth, Jagdish N.
16
Solberg, Carl Arthur
16
Voeth, Markus
16
Zou, Shaoming
16
Doole, Isobel
15
Helsen, Kristiaan
15
Johansson, Johny K.
15
Katsikeas, Constantine S.
15
Müller, Stefan
15
Schlegelmilch, Bodo B.
15
Sousa, Carlos M. P.
15
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Institution
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American Marketing Association
13
GATE Germany, Konsortium Internationales Hochschulmarketing
11
UNCTAD / Secretariat
10
International Trade Centre
7
Fördergesellschaft Marketing an der Universität Augsburg
5
Institute of Marketing and Management <Delhi>
5
Springer Fachmedien Wiesbaden
5
UNCTAD
5
Edward Elgar Publishing
4
European Society for Opinion and Marketing Research
4
IGI Global
4
International Chamber of Commerce
4
Springer International Publishing
4
Books on Demand GmbH <Norderstedt>
3
Indian Institute of Foreign Trade <Delhi>
3
Institut für Weltwirtschaft
3
National Bureau of Economic Research
3
OECD
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
World Institute for Development Economics Research
3
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
Deutscher Akademischer Austauschdienst
2
Donecʹkyj Nacionalʹnyj Universytet
2
Europäische Kommission
2
Georg-August-Universität Göttingen / Abteilung Industrielles Management
2
Harvard Graduate School of Business Administration
2
IMP Group
2
Indian Institute of Foreign Trade
2
Information Resources Management Association
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
2
Institute of Marketing
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
Internationale Vereinigung der Textilindustrie
2
National Council of Applied Economic Research
2
Russell Sage Foundation
2
Sales Convention <2, 2011, Elmshorn>
2
School of Business <Ottawa> / International Business Study Group
2
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Published in...
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International marketing review
132
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
101
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
38
Journal of international consumer marketing
34
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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Source
All
ECONIS (ZBW)
5,243
USB Cologne (EcoSocSci)
493
EconStor
23
OLC EcoSci
15
USB Cologne (business full texts)
7
RePEc
3
BASE
1
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date (oldest first)
1
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
2
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
3
Finding cross-national consistency : use of G-theory to validate
acculturation
to global consumer culture measure
Durvasula, Srinivas
;
Lysonski, Steven
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 57-70
Persistent link: https://www.econbiz.de/10011654055
Saved in:
4
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
Saved in:
5
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
6
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
7
Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia
;
Cheetham, Fiona
- In:
Journal of business research : JBR
134
(
2021
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
Saved in:
8
How do religiosity and
acculturation
to the global consumer culture drive the perceived value of luxury? : a study in Kuwait
Al-Issa, Nermain
;
Dens, Nathalie
- In:
Journal of Islamic marketing
14
(
2023
)
2
,
pp. 562-585
Persistent link: https://www.econbiz.de/10013536408
Saved in:
9
Cultures within national cultures : international marketing within the domestic marketing environment
Tantawy, Rasha Y.
;
George, Babu P.
- In:
Economic review : journal of economics & business
14
(
2016
)
1
,
pp. 26-34
change;
globalization
, technology, media, mobility, and demographics. …
Persistent link: https://www.econbiz.de/10012012462
Saved in:
10
Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 142-158
Persistent link: https://www.econbiz.de/10011429362
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