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Digitization, copyright, and the welfare effects of music trade
Aguiar, Luis; Waldfogel, Joel - 2014
Since the launch of the iTunes Music Store in the US in 2003 and in much of Europe in the following years, music trade has shifted rapidly from physical to digital products, raising the availability of products in different countries. Despite substantial growth in availability, the available...
Persistent link: https://www.econbiz.de/10011979750
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Market orientation in digital entrepreneurship : advantages and challenges in a Web 2.0 networked world
Hair, Neil; Wetsch, Lyle R.; Hull, Clyde Eiríkur; … - In: International journal of innovation and technology … 9 (2012) 6, pp. 1-18
Persistent link: https://www.econbiz.de/10009739386
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Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel; Schullo, Shauna - 2004 - 2nd ed.
Persistent link: https://www.econbiz.de/10001759945
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The role of Internet marketing : a case study on the example of Croatian wood industry
Štefanović, Krešimir; Stipić, Igor; Kelić, Ivan - 2020
Persistent link: https://www.econbiz.de/10012601632
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A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad; Camilleri, Mark Anthony; Díaz, Paloma - In: Strategic corporate communication in the digital age, (pp. 235-250). 2021
Persistent link: https://www.econbiz.de/10012491724
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Application of marketing in interest as a factor of development of enterprises in digital economy
Bajraktari, Nerimane; Ahmeti, Ali - In: Prizren social science journal 2 (2018) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10011901405
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Construction of digital transformation system of enterprise marketing in the internet era
Shen, Weinan - In: International journal of innovation & sustainable … 18 (2024) 5/6, pp. 590-610
Persistent link: https://www.econbiz.de/10015065194
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Strategic internet marketing
Dann, Susan; Dann, Stephen - 2001
Persistent link: https://www.econbiz.de/10001595529