Similar Search Results

Investigating the relationship between the content of online word of mouth, advertising, and brand performance

Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10010358784

The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing

Naser Valaei; Sajad Rezaei; Wan Khairuzzaman Wan Ismail; … - In: International journal of internet marketing and … 10 (2016) 4, pp. 270-301

Persistent link: https://www.econbiz.de/10011688483

Advertising on the Internet : how to get your message across on the World Wide Web

Barrett, Neil - 1997 - 1. publ.

Persistent link: https://www.econbiz.de/10000620128

Position auctions with budget constraints : implications for advertisers and publishers

Lu, Shijie; Zhu, Yi; Dukes, Anthony - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 897-905

Persistent link: https://www.econbiz.de/10011410018

Net Neutrality and internet fragmentation : the role of online advertising

D'Annunzio, Anna; Russo, Antonio - In: International journal of industrial organization 43 (2015), pp. 30-47

Persistent link: https://www.econbiz.de/10011488653

Valuing "free" media across countries in GDP

Nakamura, Leonard Isamu; Soloveichik, Rachel - 2015

Persistent link: https://www.econbiz.de/10011349537

Online advertising networks and consumer perceptions of privacy

Schmeiser, Steven - In: Applied economics letters 25 (2018) 11, pp. 776-780

Persistent link: https://www.econbiz.de/10012129849

Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising

Jiang, Pingjun - In: Health marketing quarterly 35 (2018) 3, pp. 209-226

Persistent link: https://www.econbiz.de/10011979383

The online advertising tax : a digital policy innovation

Fuchs, Christian - 2018

Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes. This CAMRI policy brief presents a new policy innovation, the online advertising tax....

Persistent link: https://www.econbiz.de/10011941990

The economic effects of domestic search engines on the development of the online advertising market

Ji, Sung Wook; Choi, Young Jun; Ryu, Min Ho - In: Telecommunications policy : the international journal … 40 (2016) 10/11, pp. 982-995

Persistent link: https://www.econbiz.de/10011621609

1
2
3
4
5
6
7
8
9
10
Next
Last