//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Popularity of brand posts on b...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet
Consumer behaviour
82,984
Konsumentenverhalten
80,504
Relationship marketing
26,211
Beziehungsmarketing
25,537
Social Web
20,601
Social web
20,570
Brand management
17,669
Markenführung
17,255
Online-Marketing
13,146
Internet marketing
13,030
Theorie
12,116
Theory
11,943
Brand image
11,167
Markenimage
11,053
Customer satisfaction
8,352
Kundenzufriedenheit
8,141
Deutschland
7,884
Germany
7,478
Online-Handel
6,930
Online retailing
6,912
USA
6,853
Electronic Commerce
6,634
United States
6,583
Markenartikel
6,540
Brand
6,504
Service quality
6,426
Dienstleistungsqualität
6,371
E-commerce
6,306
Marketingmanagement
5,632
Marketing management
5,597
Werbewirkung
5,145
Advertising effects
5,086
Einzelhandel
4,963
Retail trade
4,903
Advertising
4,421
Werbung
4,362
Viral marketing
4,183
Virales Marketing
4,183
Marketing
4,130
Emotion
3,805
more ...
less ...
Online availability
All
Undetermined
1,149
Free
796
Type of publication
All
Article
2,301
Book / Working Paper
1,449
Journal
3
Type of publication (narrower categories)
All
Article in journal
1,681
Aufsatz in Zeitschrift
1,681
Aufsatz im Buch
385
Book section
385
Graue Literatur
307
Non-commercial literature
307
Working Paper
218
Arbeitspapier
212
Hochschulschrift
166
research-article
154
Thesis
136
Collection of articles of several authors
89
Sammelwerk
89
Aufsatzsammlung
66
Conference paper
35
Konferenzbeitrag
35
Konferenzschrift
27
Ratgeber
26
Guidebook
21
Conference proceedings
19
Lehrbuch
19
Case study
16
Fallstudie
16
Glossar enthalten
14
Glossary included
14
Collection of articles written by one author
13
Sammlung
13
Textbook
12
Dissertation u.a. Prüfungsschriften
10
conceptual-paper
10
Handbook
9
Handbuch
9
review-article
9
Bibliografie enthalten
8
Bibliographie
8
Bibliography included
8
review
7
Bibliografie
5
case-report
4
non-article
4
more ...
less ...
Language
All
English
3,107
German
627
Undetermined
12
French
10
Russian
3
Spanish
3
Polish
1
more ...
less ...
Author
All
Bauer, Hans H.
18
Sabatini, Fabio
12
Smith, Michael D.
12
Aguiar, Luis
10
Bauernschuster, Stefan
9
Chaffey, Dave
9
Falck, Oliver
9
Theobald, Elke
9
Wirtz, Bernd W.
9
Castronova, Edward
8
Lambrecht, Anja
8
Martens, Bertin
8
Peitz, Martin
8
Woessmann, Ludger
8
Ahuja, Vandana
7
Bell, Mark W.
7
D'Annunzio, Anna
7
Fritz, Wolfgang
7
Regner, Tobias
7
Russo, Antonio
7
Telang, Rahul
7
Wagner, Gert G.
7
Alleman, James H.
6
Danaher, Brett
6
Dutton, William H.
6
Dwivedi, Yogesh Kumar
6
Fantapié Altobelli, Claudia
6
Ghose, Anindya
6
Goldfarb, Avi
6
Jin, Ginger Zhe
6
Leimeister, Jan Marco
6
Meffert, Heribert
6
Molleman, Lucas
6
Rowley, Jennifer
6
Sarracino, Francesco
6
Wiedmann, Klaus-Peter
6
Anderson, Simon P.
5
Bongartz, Michael
5
Bourreau, Marc
5
De los Santos, Babur
5
more ...
less ...
Institution
All
IGI Global
34
Springer Fachmedien Wiesbaden
10
National Bureau of Economic Research
4
Organisation for Economic Co-operation and Development
4
Weltbank
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Akademie für Technikfolgenabschätzung in Baden-Württemberg
2
Booz, Allen & Hamilton GmbH <Düsseldorf>
2
Bund-Verlag
2
Erasmus Research Institute of Management
2
FinanzBuch Verlag
2
Gesellschaft zur Erforschung des Markenwesens
2
International Telecommunications Society
2
Markendialog <13, 2009, Berlin>
2
OECD
2
Allgemeine Gesellschaft für Philosophie in Deutschland
1
Annual Conference on Innovation and Communications Law <4., 2012, Turku>
1
Arbeitsgemeinschaft Media-Analyse
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Books on Demand GmbH <Norderstedt>
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Deutsche Gesellschaft für Personalführung
1
Deutsche Gesellschaft für Personalführung / Arbeitskreis Internationales Personalmanagement
1
Deutsche Gesellschaft für Soziologie / Sektion Wissenschafts- und Technikforschung
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Edition Virgines e.K.
1
Ekonomski Institut Zagreb
1
European University Institute / Department of Economics
1
European University Institute / Department of Law
1
Europäische Kommission
1
Fachkongress "Progress in Tourism Research" <3, 2002, Berlin>
1
Forum Unternehmer und Wissenschaft <19, 2007, Dresden>
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GeNeMe <2001, Dresden>
1
GeNeMe <2002, Dresden>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
33
Journal of business research : JBR
31
Journal of internet commerce
25
International journal of internet marketing and advertising : IJIMA
24
International journal of business information systems : IJBIS
23
Telecommunications policy : the international journal of digital economy, data sciences and new media
23
European Journal of Marketing
22
Information systems research : ISR
22
SpringerLink / Bücher
22
Journal of management information systems : JMIS
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Marketing Intelligence & Planning
20
Electronic commerce research
19
International journal of e-business research : an official publication of the Information Resources Management Association
17
Journal of Consumer Marketing
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
CESifo working papers
15
Information economics and policy : IEP
15
Qualitative Market Research: An International Journal
14
Global business review
13
International journal of electronic marketing and retailing : IJEMR
13
HMD : Praxis der Wirtschaftsinformatik
12
European research studies
11
International Journal of Retail & Distribution Management
11
International journal of electronic business
11
Decision support systems : DSS ; the international journal
10
International Journal of Bank Marketing
10
International journal of market research : JMRS ; the journal of the Market Research Society
10
International journal of retail & distribution management
10
Journal of Services Marketing
10
Journal of global information management : an official publication of the Information Resources Management Association
10
Journal of hospitality marketing & management
10
Marketing intelligence & planning
10
Applied economics letters
9
Discussion paper series / IZA
9
International journal of advertising : the quarterly review of marketing communications
9
more ...
less ...
Source
All
ECONIS (ZBW)
3,436
Other ZBW resources
190
USB Cologne (EcoSocSci)
101
EconStor
10
RePEc
9
BASE
6
USB Cologne (business full texts)
1
more ...
less ...
Showing
1
-
10
of
3,753
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
2
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
3
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
4
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
5
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
6
Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
7
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
8
Brand personality management of Indian business schools on Twitter : a machine learning approach
Anand, V.
;
Kumar, Daruri Venkata Srinivas
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 311-338
Persistent link: https://www.econbiz.de/10015065543
Saved in:
9
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
10
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->