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Marketing im "Netz" : Herausfo...
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Internet
Markenführung
17,101
Brand management
17,039
Online-Marketing
12,959
Internet marketing
12,546
Konsumentenverhalten
10,825
Consumer behaviour
10,819
Markenimage
7,280
Brand image
7,144
Social Web
6,416
Social web
6,409
Markenartikel
5,286
Brand
5,270
Beziehungsmarketing
3,605
Relationship marketing
3,594
Werbewirkung
2,952
Advertising effects
2,933
Marketingmanagement
2,357
Werbung
2,345
Marketing management
2,332
Advertising
2,302
Electronic Commerce
2,224
Markenpolitik
2,193
Online-Handel
2,092
Online retailing
2,088
E-commerce
2,071
Viral marketing
1,959
Virales Marketing
1,959
Deutschland
1,607
Germany
1,526
Marketing
1,409
USA
1,048
United States
1,027
Theorie
1,010
Theory
1,009
Luxusgüter
955
Luxury goods
954
Customer satisfaction
940
Kundenzufriedenheit
940
Einzelhandel
919
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417
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268
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Article
775
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2
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60
Hochschulschrift
42
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30
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18
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11
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7
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7
Konferenzschrift
6
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4
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4
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4
Conference proceedings
4
Fallstudie
4
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3
Sammlung
3
Bibliografie
2
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2
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2
Accompanied by computer file
1
Advisory report
1
Biografie
1
Company information
1
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1
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English
1,079
German
187
Russian
2
Spanish
2
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1
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Bauer, Hans H.
8
Fritz, Wolfgang
7
Theobald, Elke
7
Ahuja, Vandana
6
Alleman, James H.
5
Bongartz, Michael
5
D'Annunzio, Anna
5
Fantapié Altobelli, Claudia
5
Goldfarb, Avi
5
Kampmann, Birgit
5
Krishnamurthy, Sandeep
5
Lambrecht, Anja
5
Meffert, Heribert
5
Russo, Antonio
5
Sabatini, Fabio
5
Anderson, Simon P.
4
Chaffey, Dave
4
Charlesworth, Alan
4
Esch, Franz-Rudolf
4
Fogel, Joshua
4
Friedman, Daniel
4
Kamps, Ingo
4
Pavenkov, Oleg
4
Rubtcova, Mariia
4
Sarracino, Francesco
4
Schetter, Daniel
4
Arcand, Manon
3
Backhaus, Klaus
3
Bandyopadhyay, Subir
3
Beilharz, Felix
3
Bröker, Ole
3
Brüne, Philipp
3
Decarolis, Francesco
3
Dänzler, Stefanie
3
Ellonen, Hanna-Kaisa
3
Gausling, Philipp
3
Geerts, Angy
3
Ghose, Anindya
3
Greenwood, Jeremy
3
Hardiman, Marco
3
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IGI Global
7
Springer Fachmedien Wiesbaden
7
Organisation for Economic Co-operation and Development
4
Gesellschaft zur Erforschung des Markenwesens
2
Markendialog <13, 2009, Berlin>
2
OECD
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Books on Demand GmbH <Norderstedt>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Plan.Net-Agenturgruppe für Interaktive Kommunikation <München>
1
Simmons & Simmons <London>
1
Universiteit Antwerpen / Faculteit Toegepaste Economische Wetenschappen
1
Universität Kassel / Fachbereich Wirtschaftswissenschaften
1
Wissenschaftszentrum Berlin für Sozialforschung / Arbeitsgemeinschaft Online-Mediation
1
World Tourism Organization
1
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Published in...
All
International journal of internet marketing and advertising : IJIMA
16
Information systems research : ISR
15
Journal of business research : JBR
15
Journal of management information systems : JMIS
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of internet commerce
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
SpringerLink / Bücher
11
Journal of retailing and consumer services
9
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Electronic commerce research
7
European research studies
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing letters : a journal of research in marketing
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of business information systems : IJBIS
6
Journal of strategic marketing
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
CESifo working papers
5
Electronic markets : the international journal on networked business
5
Information economics and policy : IEP
5
International journal of industrial organization
5
International journal of technology marketing : IJTMkt
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Marketing intelligence & planning
5
Technological forecasting & social change : an international journal
5
The journal of product & brand management
5
Australasian marketing journal
4
Discussion papers / CEPR
4
EBSCOhost eBook Collection
4
Health marketing quarterly
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of contemporary hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of retail & distribution management
4
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Source
All
ECONIS (ZBW)
1,245
USB Cologne (EcoSocSci)
18
EconStor
2
RePEc
1
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1
eBranding - Markenführung im Internet
Pfeffermann, Nicole
-
2008
Persistent link: https://www.econbiz.de/10003744433
Saved in:
2
Markenstrategien im Internet
Hermanns, Arnold
;
Wilhelm, Bernd
- In:
E-Communication und Marken : [Markendialog Juni 2001]
,
(pp. 11-42)
.
2001
Persistent link: https://www.econbiz.de/10003849535
Saved in:
3
The art of digital branding
Cocoran, Ian
-
2007
Persistent link: https://www.econbiz.de/10003433294
Saved in:
4
Contemporary research in e-branding
Bandyopadhyay, Subir
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003685427
Saved in:
5
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
6
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
7
Promoting service brands via the internet
Vilnai-Yavetz, Iris
;
Tifferet, Sigal
- In:
The service industries journal
33
(
2013
)
15/16
,
pp. 1544-1563
Persistent link: https://www.econbiz.de/10010229412
Saved in:
8
A comparison of the social media consumer and the non-social media consumer
Reisenwitz, Timothy H.
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10010242189
Saved in:
9
A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima
;
Bhatt, Anil
;
Rani, Leela
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
Saved in:
10
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
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