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Are they listening? : designing online recommendations for today's consumers

Lepkowska-White, Elzbieta - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 182-200

Persistent link: https://www.econbiz.de/10009793426

A content analysis of online promotion strategies among different types of websites

Cheng, F. F.; Wu, C. S.; Huang, Y. T. - In: International journal of electronic customer … 7 (2013) 3/4, pp. 208-218

Persistent link: https://www.econbiz.de/10010396374

Web Promotion : professionelle Werbung im Internet

Bürlimann, Martin - 2004 - 3. Aufl., aktualisiert und. erw.

Persistent link: https://www.econbiz.de/10001851216

Promotion on the internet : the impact on the consumer and its effects : selected examples

Marciszewska, Barbara; Szydłowska, Wiktoria - In: European research studies 26 (2023) 3, pp. 690-703

Persistent link: https://www.econbiz.de/10014382111

A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising

Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18

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Novice and expert Internet users : influence of price discounts on attitude toward the banner and website

Crespo-Almendros, Esmeralda; Barrio-García, Salvador del - In: The international journal of management science and … (2015) 15, pp. 28-45

and the website depends on the individual's experience of using the Internet. Price discount has a direct influence on … attitude toward the website when the individual is an "expert" Internet user but not when they are a novice. In the case of … novice Internet users, opinion on the discount offered affects opinion about the website indirectly, via attitude toward the …

Persistent link: https://www.econbiz.de/10010503615