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A literature survey on the usa...
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Subject
All
Internet
Online-Marketing
13,266
Internet marketing
13,150
Multi-criteria analysis
7,375
Multikriterielle Entscheidungsanalyse
7,334
Social Web
5,967
Social web
5,960
Fuzzy sets
5,846
Fuzzy-Set-Theorie
5,756
Consumer behaviour
4,694
Konsumentenverhalten
4,685
Theorie
3,169
Theory
3,152
Electronic Commerce
2,219
Werbewirkung
2,137
Advertising effects
2,127
Online-Handel
2,109
Online retailing
2,106
E-commerce
2,080
AHP-Verfahren
1,979
AHP approach
1,978
Mathematische Optimierung
1,922
Mathematical programming
1,920
Advertising
1,817
Werbung
1,812
Viral marketing
1,773
Virales Marketing
1,771
Beziehungsmarketing
1,709
Relationship marketing
1,706
Markenführung
1,637
Brand management
1,636
Entscheidung
1,305
Decision
1,292
Supply chain
1,218
Lieferkette
1,217
Marketingmanagement
1,213
Marketing management
1,199
Markenimage
946
Brand image
940
Website
906
more ...
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Online availability
All
Undetermined
445
Free
264
Type of publication
All
Article
780
Book / Working Paper
513
Journal
2
Type of publication (narrower categories)
All
Article in journal
664
Aufsatz in Zeitschrift
664
Aufsatz im Buch
84
Book section
84
Graue Literatur
81
Non-commercial literature
81
Working Paper
61
Arbeitspapier
59
Hochschulschrift
29
Aufsatzsammlung
26
Collection of articles of several authors
24
Sammelwerk
24
Thesis
19
Ratgeber
18
Conference paper
17
Guidebook
17
Konferenzbeitrag
17
Lehrbuch
17
Textbook
11
research-article
11
Bibliographie
7
Glossar enthalten
7
Glossary included
7
Bibliografie enthalten
4
Bibliography included
4
Case study
4
Fallstudie
4
non-article
4
review
4
Bibliografie
2
Collection of articles written by one author
2
Forschungsbericht
2
Sammlung
2
Accompanied by computer file
1
Advisory report
1
Biografie
1
Company information
1
Conference proceedings
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
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Language
All
English
1,166
German
128
Russian
2
Spanish
2
Undetermined
1
Author
All
Chaffey, Dave
9
Fritz, Wolfgang
7
Ahuja, Vandana
6
Theobald, Elke
6
Alleman, James H.
5
D'Annunzio, Anna
5
Goldfarb, Avi
5
Kampmann, Birgit
5
Lambrecht, Anja
5
Roberts, Mary Lou
5
Russo, Antonio
5
Sabatini, Fabio
5
Anderson, Simon P.
4
Charlesworth, Alan
4
Fogel, Joshua
4
Friedman, Daniel
4
Kamps, Ingo
4
Krishnamurthy, Sandeep
4
Moran, Mike
4
Pavenkov, Oleg
4
Rubtcova, Mariia
4
Sarracino, Francesco
4
Schetter, Daniel
4
Andreopoulou, Zacharoula
3
Arcand, Manon
3
Backhaus, Klaus
3
Bandyopadhyay, Subir
3
Beilharz, Felix
3
Berkley, Holly
3
Bröker, Ole
3
Brüne, Philipp
3
Cocoran, Ian
3
Decarolis, Francesco
3
Dänzler, Stefanie
3
Ellonen, Hanna-Kaisa
3
Galvin, Eamonn
3
Gausling, Philipp
3
Ghose, Anindya
3
Greenwood, Jeremy
3
Hofacker, Charles F.
3
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Institution
All
IGI Global
7
Springer Fachmedien Wiesbaden
7
Organisation for Economic Co-operation and Development
4
OECD
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Books on Demand GmbH <Norderstedt>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Fördergesellschaft Marketing an der Universität Augsburg
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Plan.Net-Agenturgruppe für Interaktive Kommunikation <München>
1
Simmons & Simmons <London>
1
Universiteit Antwerpen / Faculteit Toegepaste Economische Wetenschappen
1
Wissenschaftszentrum Berlin für Sozialforschung / Arbeitsgemeinschaft Online-Mediation
1
World Tourism Organization
1
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Published in...
All
International journal of internet marketing and advertising : IJIMA
18
Information systems research : ISR
15
Journal of business research : JBR
15
Journal of management information systems : JMIS
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Journal of internet commerce
11
SpringerLink / Bücher
10
International journal of electronic marketing and retailing : IJEMR
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Journal of retailing and consumer services
9
Electronic commerce research
8
European research studies
8
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of business information systems : IJBIS
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of technology marketing : IJTMkt
6
Journal of strategic marketing
6
Marketing intelligence & planning
6
Marketing letters : a journal of research in marketing
6
Technological forecasting & social change : an international journal
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Electronic markets : the international journal on networked business
5
Information economics and policy : IEP
5
International journal of industrial organization
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Australasian marketing journal
4
CESifo working papers
4
Discussion papers / CEPR
4
EBSCOhost eBook Collection
4
European journal of operational research : EJOR
4
Health marketing quarterly
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of contemporary hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of retail & distribution management
4
more ...
less ...
Source
All
ECONIS (ZBW)
1,204
USB Cologne (EcoSocSci)
68
Other ZBW resources
19
EconStor
2
BASE
1
RePEc
1
Showing
1
-
10
of
1,295
Sort
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date (newest first)
date (oldest first)
1
Modeling gender based customer preferences of information search channels
Khatwani, Gaurav
;
Srivastava, Praveen Ranjan
- In:
Journal of global information management : an official …
25
(
2017
)
2
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011673650
Saved in:
2
Identifying organization preferences of internet marketing channels using hybrid fuzzy MCDM theories
Khatwan, Gauravi
;
Srivastava, Praveen Ranjan
- In:
Journal of electronic commerce in organizations : the …
13
(
2015
)
4
,
pp. 26-54
Persistent link: https://www.econbiz.de/10011446138
Saved in:
3
An internet information search channel evaluation model : the role of internet usage skills and psychological parameters
Khatwani, Gaurav
;
Das, Gopal
- In:
International journal of electronic marketing and …
6
(
2015
)
4
,
pp. 299-314
Persistent link: https://www.econbiz.de/10011523799
Saved in:
4
House selection via the internet by considering homebuyers' risk attitudes with S-shaped utility functions
Ho, Hui-Ping
;
Chang, Ching-Ter
;
Ku, Cheng-Yuan
- In:
European journal of operational research : EJOR
241
(
2015
)
1
,
pp. 188-201
Persistent link: https://www.econbiz.de/10010486880
Saved in:
5
Designing content distribution networks for optimal cost and performance
Deane, Jason K.
;
Rakes, Terry R.
;
Agarwal, Anurag
- In:
Information technology and management
13
(
2012
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009520650
Saved in:
6
Evaluating combination of individual pre-purchase internet information channels using hybrid fuzzy MCDM technique : demographics as moderators
Khatwani, Gaurav
;
Das, Gopal
- In:
International journal of Indian culture and business …
12
(
2016
)
1
,
pp. 28-49
Persistent link: https://www.econbiz.de/10011618102
Saved in:
7
Konzeption eines Management Support Systems zur Frühaufklärung : ein modellbasierter Ansatz unter Nutzung von Fuzzy Logic
Hazebrouck, Jan-Peter
-
1998
Persistent link: https://www.econbiz.de/10000677467
Saved in:
8
Product selection in Internet business : a fuzzy approach
Mohanty, B. K.
;
Aouni, B.
- In:
International transactions in operational research : …
17
(
2010
)
3
,
pp. 317-331
Persistent link: https://www.econbiz.de/10003977236
Saved in:
9
The (fuzzy) digital divide : the effect of broadband internet use on UK firm performance
De Stefano, Timothy
;
Kneller, Richard
;
Timmis, Jonathan
-
2014
Persistent link: https://www.econbiz.de/10010430683
Saved in:
10
Improving internet service providers competitiveness : ISP's perception regarding customer satisfaction
Shokoohyar, Sina
;
Shokouhyar, Sajjad
;
Sobhani, Anae
; …
- In:
International journal of business and systems research …
15
(
2021
)
3
,
pp. 292-316
Persistent link: https://www.econbiz.de/10012513963
Saved in:
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