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Social learning through social networks and technological appropriation : the role of peer effects in the adoption and use of the internet in Cameroonian tontines
Mbondo, Georges D. - In: International journal of economic behavior and … 1 (2013) 5, pp. 39-49
Persistent link: https://www.econbiz.de/10010342780
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Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption
Botzenhardt, Achim Harald; Heinrich, Daniel; Campbell, … - In: International journal of internet marketing and … 8 (2013) 2, pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
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Transformation und Strategieentwicklung im Musikmarkt : Musik und Gemeinschaft in der digitalen Mediamorphose
Beck, Florian - 2011
Persistent link: https://www.econbiz.de/10009419415
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Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.; Combe, Ian Alexander; Khusainova, … - In: Journal of strategic marketing 22 (2014) 4, pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
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Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek - In: Journal of electronic commerce in organizations : the … 18 (2020) 2, pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
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Adolescent online social communication and behavior : relationship formation on the Internet
Drew, Clifford J. (contributor);  … - 2010
. Language learning and social communication using chat rooms / Muhammet Demirbilek, Berna Mutlu …
Persistent link: https://www.econbiz.de/10011725750
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The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close (ed.) - 2018
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10011664082
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Avatar-Mediated communication and social identification
Teng, Ching-I; Dennis, Alan; Dennis, Alexander S. - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1171-1201
Avatar-mediated communication (AMC), commonly used in online environments such as games and the emerging metaverse, is different from traditional computer-mediated communication in that it is a human-object-object-human relationship mediated by the individual's avatar and the avatar of the...
Persistent link: https://www.econbiz.de/10014582263
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The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close (ed.) - 2018 - First edition.
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10013180035
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803