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Subject
All
Internet
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Relationship marketing
26,443
Beziehungsmarketing
25,768
Electronic Commerce
24,069
E-commerce
21,448
Marketingmanagement
17,195
Theorie
16,708
Marketing management
16,604
Theory
16,472
Deregulierung
15,720
Deregulation
14,691
Online-Marketing
13,268
Internet marketing
13,152
Deutschland
11,779
Online-Handel
11,496
Online retailing
11,450
Germany
10,980
USA
10,468
Social Web
10,240
Social web
10,232
United States
9,947
Brand management
9,691
Markenführung
9,574
Customer satisfaction
8,628
Kundenzufriedenheit
8,367
Brand image
7,579
Markenimage
7,522
Service quality
6,848
Marketing
6,833
Dienstleistungsqualität
6,775
Einzelhandel
5,863
Retail trade
5,764
Werbewirkung
5,075
Advertising effects
5,022
Brand
4,871
Markenartikel
4,864
Advertising
4,681
Werbung
4,588
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Online availability
All
Undetermined
1,779
Free
1,625
Type of publication
All
Article
3,721
Book / Working Paper
3,569
Journal
26
Other
4
Type of publication (narrower categories)
All
Article in journal
2,397
Aufsatz in Zeitschrift
2,397
Aufsatz im Buch
788
Book section
788
Graue Literatur
780
Non-commercial literature
780
Working Paper
463
Arbeitspapier
440
Hochschulschrift
370
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330
Collection of articles of several authors
285
Sammelwerk
285
research-article
256
Aufsatzsammlung
179
Konferenzschrift
129
Conference proceedings
86
Amtsdruckschrift
65
Government document
65
Case study
56
Fallstudie
56
Lehrbuch
56
Textbook
46
Conference paper
45
Konferenzbeitrag
45
Handbook
36
Handbuch
36
Glossar enthalten
29
Glossary included
29
Dissertation u.a. Prüfungsschriften
28
Ratgeber
28
Guidebook
26
Bibliografie enthalten
24
Bibliography included
24
review-article
23
Bibliographie
20
case-report
20
conceptual-paper
18
review
18
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17
Statistics
16
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English
5,514
German
1,651
Undetermined
110
French
39
Italian
8
Russian
8
Spanish
8
Polish
7
Romanian
5
Dutch
3
Bulgarian
2
Ukrainian
2
Serbian
1
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Author
All
Wirtz, Bernd W.
27
Ockenfels, Axel
24
Fritz, Wolfgang
23
Hudetz, Kai
20
Peitz, Martin
19
Waelbroeck, Patrick
19
Bauer, Hans H.
17
Ghose, Anindya
15
Krishnamurthy, Sandeep
13
Picot, Arnold
13
Rabinovich, Elliot
13
Waldfogel, Joel
13
Zettelmeyer, Florian
13
Economides, Nicholas
12
Goolsbee, Austan
12
Martens, Bertin
12
Roth, Alvin E.
12
Welfens, Paul J. J.
12
Aguiar, Luis
11
Alt, Rainer
11
Levin, Jonathan
11
Baal, Sebastian van
10
Clement, Reiner
10
Dutton, William H.
10
Jin, Ginger Zhe
10
Kollmann, Tobias
10
Standing, Craig
10
Sundaresan, Neel
10
Albers, Sönke
9
Brynjolfsson, Erik
9
Chaffey, Dave
9
Dedrick, Jason
9
Dellarocas, Chrysanthos
9
Einav, Liran
9
Goldfarb, Avi
9
Greenstein, Shane M.
9
Khosrowpour, Mehdi
9
Laaser, Claus-Friedrich
9
Schreiber, Dirk
9
Silva-Risso, Jorge M.
9
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Institution
All
IGI Global
41
National Bureau of Economic Research
21
OECD
21
Organisation for Economic Co-operation and Development
19
Europäische Kommission
14
Deutsche Bank <Frankfurt am Main> / Research
13
Springer Fachmedien Wiesbaden
9
Universität St. Gallen
9
European Communication Council
6
Edward Elgar Publishing
5
ALCATEL-SEL-Stiftung für Technische und Wirtschaftliche Kommunikationsforschung
4
Akademie für Technikfolgenabschätzung in Baden-Württemberg
4
Dänemark / Ministeriet for Videnskab, Teknologi og Udvikling
4
Dänemark / Statistik
4
EconWPA
4
Europäische Kommission / Generaldirektion Informationsgesellschaft
4
Federal Reserve Bank of Chicago
4
International Telecommunications Society
4
Sloan School of Management, Massachusetts Institute of Technology (MIT)
4
UNCTAD
4
Université Paris-Dauphine (Paris IX)
4
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
4
World Bank Group
4
Deutsches Institut für Urbanistik
3
Erasmus Research Institute of Management
3
European Association of Agricultural Economists
3
Europäische Kommission / Generaldirektion Binnenmarkt und Finanzdienste
3
Friedrich-Ebert-Stiftung
3
Hamburger Forum Medienökonomie
3
Institut für Mittelstandsforschung <Bonn>
3
Institut für Weltwirtschaft
3
International Conference on E-Business <6, 2007, Wuhan>
3
Nomos Verlagsgesellschaft
3
School of Management, Yale University
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Technische Universität Braunschweig / Institut für Marketing
3
USA / Subcommittee on Commercial and Administrative Law
3
Universität Regensburg / ibi research
3
AMACOM
2
American Marketing Association
2
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Published in...
All
SpringerLink / Bücher
46
Telecommunications policy : the international journal of digital economy, data sciences and new media
36
Journal of business research : JBR
32
Journal of internet commerce
32
Journal of retailing and consumer services
32
Electronic commerce research
30
Marketing Intelligence & Planning
29
Journal of Consumer Marketing
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
26
European Journal of Marketing
25
Industrial Management & Data Systems
25
Information systems research : ISR
25
International journal of business information systems : IJBIS
25
International journal of internet marketing and advertising : IJIMA
25
Strategic Direction
25
Gabler Edition Wissenschaft
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
NBER working paper series
21
Journal of management information systems : JMIS
20
Springer eBook Collection / Business and Economics
20
CESifo working papers
19
NBER Working Paper
19
Information economics and policy : IEP
18
International Journal of Retail & Distribution Management
18
International journal of e-business research : an official publication of the Information Resources Management Association
18
International journal of electronic business
18
Qualitative Market Research: An International Journal
18
Working paper / National Bureau of Economic Research, Inc.
18
International Journal of Bank Marketing
17
Journal of global information management : an official publication of the Information Resources Management Association
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Applied economics letters
16
European research studies
16
Journal of Services Marketing
16
OECD Digital Economy Papers
15
Reihe Electronic Commerce
15
Economics : digitale Ökonomie und struktureller Wandel
14
more ...
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Source
All
ECONIS (ZBW)
6,355
USB Cologne (EcoSocSci)
371
Other ZBW resources
368
RePEc
116
USB Cologne (business full texts)
53
EconStor
36
BASE
21
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date (oldest first)
1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
3
Consumer power : evolution in the digital age
Labrecque, Lauren I.
;
Esche, Jonas vor dem
;
Mathwick, Charla
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
Saved in:
4
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
5
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
6
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
7
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
8
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
9
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
10
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
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