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Internet advertising : theory and research
Schumann, David W. (ed.) - 2007 - Rev. ed.
Persistent link: https://www.econbiz.de/10003321129
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Strategic electronic marketing : managing e-business
Kleindl, Brad Alan - 2003 - 2. ed
Persistent link: https://www.econbiz.de/10001713026
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"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R. (contributor); Scheer, Lisa K. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001752828
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"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001752829
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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
Wahl, Jörg H. W. - 1997
Persistent link: https://www.econbiz.de/10000614635
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Marketing mit interaktiven Medien : Strategien zum Markterfolg
Albers, Sönke (ed.) - 1998
Persistent link: https://www.econbiz.de/10000665335
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Wettbewerbsvorteile durch Online-Marketing : die strategischen Perspektiven elektronischer Märkte ; mit 6 Tabellen
Link, Jörg (ed.); Tiedtke, Daniela (contributor) - 1998
Persistent link: https://www.econbiz.de/10000669808
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Principles of internet marketing
Hanson, Ward; Hanson, Ward A. - 2000
Persistent link: https://www.econbiz.de/10000670971
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Digital engagement : internet marketing that captures customers and builds intense brand loyalty
Harden, Leland; Heyman, Bob - 2009
Persistent link: https://www.econbiz.de/10003725845