Narrow search
Showing 1 - 10 of 2,526
Cover Image
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris; Dolen, Willemijn M. van; Weltevreden, … - In: International journal of electronic commerce : IJEC 22 (2018) 1, pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Cover Image
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Cover Image
Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad; Meyerson, Mitch; Scarborough, … - 2008
Persistent link: https://www.econbiz.de/10003685340
Cover Image
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp - In: The journal of services marketing 27 (2013) 6, pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Cover Image
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John; Habibi, Fatemeh; Casidy, Riza; … - In: Marketing intelligence & planning 34 (2016) 1, pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Cover Image
Brand Evolution : moderne Markenführung im digitalen Zeitalter
Theobald, Elke (ed.) - 2017 - 2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011555982
Cover Image
Online engagement in investments of online travel agencies : a game-theoretic approach
Zheng, Xiabing; Guo, Xiaolong - In: Journal of electronic commerce research : JECR 17 (2016) 3, pp. 256-265
Persistent link: https://www.econbiz.de/10011563213
Cover Image
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Cover Image
Groundswell : Anwendungsfall MÄRZ München AG
Krake, Nicole; Resatsch, Florian; Schnitzenbaumer, Manuela - In: Social-Media-Handbuch : Theorien, Methoden, Modelle, (pp. 287-300). 2010
Persistent link: https://www.econbiz.de/10008771867