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Internet
Relationship marketing
25,981
Beziehungsmarketing
25,306
Social Web
20,361
Social web
20,330
Consumer behaviour
14,675
Konsumentenverhalten
14,634
Online-Marketing
12,983
Internet marketing
12,872
Customer satisfaction
6,039
Kundenzufriedenheit
5,996
Service quality
4,491
Dienstleistungsqualität
4,480
Electronic Commerce
4,474
E-commerce
4,244
Brand management
4,132
Markenführung
4,130
Online-Handel
3,509
Online retailing
3,500
Deutschland
3,338
Germany
3,250
Viral marketing
3,226
Virales Marketing
3,225
Marketingmanagement
3,020
Marketing management
2,991
Theorie
2,938
Theory
2,926
Markenimage
2,772
Brand image
2,767
Soziales Netzwerk
2,572
Social network
2,391
Werbewirkung
2,316
Advertising effects
2,305
Lieferantenmanagement
2,291
Supplier relationship management
2,290
USA
2,011
United States
1,985
Advertising
1,960
Werbung
1,951
Kundenintegration
1,950
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518
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Sabatini, Fabio
11
Bauernschuster, Stefan
9
Chaffey, Dave
9
Falck, Oliver
9
Smith, Michael D.
9
Castronova, Edward
8
Theobald, Elke
8
Wirtz, Bernd W.
8
Woessmann, Ludger
8
Bauer, Hans H.
7
Bell, Mark W.
7
Fritz, Wolfgang
7
Peitz, Martin
7
Telang, Rahul
7
Wagner, Gert G.
7
Ahuja, Vandana
6
Danaher, Brett
6
Leimeister, Jan Marco
6
Sarracino, Francesco
6
Alleman, James H.
5
Anderson, Simon P.
5
D'Annunzio, Anna
5
Goldfarb, Avi
5
Kampmann, Birgit
5
Krcmar, Helmut
5
Lambrecht, Anja
5
Roberts, Mary Lou
5
Russo, Antonio
5
Thaichon, Paramaporn
5
Belleflamme, Paul
4
Charlesworth, Alan
4
Enikolopov, Ruben
4
Fogel, Joshua
4
Friedman, Daniel
4
Ghose, Anindya
4
Hermanns, Arnold
4
Hudetz, Kai
4
Jebarajakirthy, Charles
4
Kamps, Ingo
4
Krishnamurthy, Sandeep
4
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IGI Global
33
Springer Fachmedien Wiesbaden
10
Organisation for Economic Co-operation and Development
4
Weltbank
3
Booz, Allen & Hamilton GmbH <Düsseldorf>
2
Bund-Verlag
2
FinanzBuch Verlag
2
National Bureau of Economic Research
2
OECD
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Annual Conference on Innovation and Communications Law <4., 2012, Turku>
1
Books on Demand GmbH <Norderstedt>
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Deutsche Gesellschaft für Personalführung
1
Deutsche Gesellschaft für Personalführung / Arbeitskreis Internationales Personalmanagement
1
Deutsche Gesellschaft für Soziologie / Sektion Wissenschafts- und Technikforschung
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Edition Virgines e.K.
1
European University Institute / Department of Law
1
Europäische Kommission
1
Fachkongress "Progress in Tourism Research" <3, 2002, Berlin>
1
Forum Unternehmer und Wissenschaft <19, 2007, Dresden>
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GeNeMe <2001, Dresden>
1
GeNeMe <2002, Dresden>
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
International African Institute
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
International Telecommunications Society
1
International Week Internet Communication Management <6., Kattowitz>
1
Katolicki Uniwersytet Lubelski / Katedra Mikrostruktur Społecznych i Współczesnych Teorii Socjologicznych
1
LexisNexis Verlag
1
Ludwig-Maximilians-Universität München
1
Markendialog <13, 2009, Berlin>
1
NetLibrary, Inc
1
Plan.Net-Agenturgruppe für Interaktive Kommunikation <München>
1
Plassen Verlag
1
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SpringerLink / Bücher
20
International journal of internet marketing and advertising : IJIMA
19
Journal of management information systems : JMIS
19
Information systems research : ISR
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of business research : JBR
17
Journal of internet commerce
17
Journal of retailing and consumer services
16
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Electronic commerce research
13
HMD : Praxis der Wirtschaftsinformatik
12
International journal of business information systems : IJBIS
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
International journal of market research : JMRS ; the journal of the Market Research Society
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
CESifo working papers
9
European research studies
9
Information economics and policy : IEP
9
Journal of global information management : an official publication of the Information Resources Management Association
9
Technological forecasting & social change : an international journal
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of hospitality marketing & management
8
Marketing Intelligence & Planning
8
International journal of technology marketing : IJTMkt
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of retailing
7
Leitfaden Online-Marketing ; [Bd. 1]
7
Management information systems : mis quarterly
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Social-Media-Handbuch : Theorien, Methoden, Modelle
7
Business horizons
6
Decision support systems : DSS ; the international journal
6
Discussion papers / CEPR
6
Electronic Services
6
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Source
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ECONIS (ZBW)
2,398
USB Cologne (EcoSocSci)
78
Other ZBW resources
41
EconStor
5
BASE
2
RePEc
2
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1
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
2
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
3
Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad
;
Meyerson, Mitch
;
Scarborough, …
-
2008
Persistent link: https://www.econbiz.de/10003685340
Saved in:
4
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
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5
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
6
Brand Evolution : moderne Markenführung im digitalen Zeitalter
Theobald, Elke
(
ed.
)
-
2017
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011555982
Saved in:
7
Online engagement in investments of online travel agencies : a game-theoretic approach
Zheng, Xiabing
;
Guo, Xiaolong
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
3
,
pp. 256-265
Persistent link: https://www.econbiz.de/10011563213
Saved in:
8
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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9
Groundswell : Anwendungsfall MÄRZ München AG
Krake, Nicole
;
Resatsch, Florian
;
Schnitzenbaumer, Manuela
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 287-300)
.
2010
Persistent link: https://www.econbiz.de/10008771867
Saved in:
10
Brand Evolution : moderne Markenführung im digitalen Zeitalter ; mit Praxisbeiträgen von Google, Ferrero, Jägermeister, Mercedes-Benz, EnBW, Otto, Edelight und Anne Korn
Theobald, Elke
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009269608
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