The Internet creates opportunities for firms to leverage information technology to expand markets, increase efficiencies and raise profits. Users benefit through expanding their global search capacity for information and experiences. However, rapid expansion and increased complexity have created...

Purpose – Companies operating on the internet need appropriate metrics to make strategic marketing decisions. This paper applies established qualitative research methods to the online environment to evaluate how web managers generate and incorporate web metrics to inform strategic marketing...

Compares business use of the Internet (Net) and World Wide Web (Web) across Australia, New Zealand and the UK. The reported inter‐country comparison involves studies conducted by the authors in a similar timeframe and using similar methodologies. Finds both similarities and differences across...

The Internet, and its incorporation in whatmany of us refer to as ''traditional''marketing management, presents marketingmangers and academics with as manychallenges as it does opportunities.Personally, I believe we could have avoidedmuch of the hype and cut to the reality ofwhat was really...

Given the growth of services and their importance in the economy, e‐business and the Internet have the potential to increase the competitiveness and growth of small firms. However, the general pattern is that the smaller the enterprise, the less likely they are to be prepared to adapt their...