Hart, Cathy; Doherty, Neil; Ellis‐Chadwick, Fiona - In: European Journal of Marketing 34 (2000) 8, pp. 954-974
To date, most of the commentary on the impact of the Internet on retail marketing has been anecdotal, offering exaggerated speculative forecasts of its future potential. One view contends that the Internet will become a major new retail format, replacing the traditional dominance of fixed...