Esmaeilpour, Majid; Sayadi, Amrollah; Mirzaei, Mahnaz - In: International journal of business and economic sciences … 10 (2017) 3, pp. 7-17
Purpose: The objective of this study was to investigate the impact of service quality dimensions on brand reputation … modeling was used to analyze the data through Smart PLS software. Findings: The findings reveal that all dimensions of service … impact of service quality dimensions and the level of impact of each dimension on brand reputation and trust, in order to …