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Handbook of research on entrepreneurship and marketing for global reach in the digital economy
Carvalho, Luísa Cagica (ed.); Isaías, Pedro (ed.) - 2019
"This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses...
Persistent link: https://www.econbiz.de/10011811608
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Handbuch Web Mining im Marketing : Konzepte, Systeme, Fallstudien
Hippner, Hajo (ed.); Merzenich, Melanie (contributor);  … - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001646789
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E-Business-Anwendungen in der Betriebswirtschaft
Pepels, Werner (ed.); Ammann, Paul (contributor) - 2002
Persistent link: https://www.econbiz.de/10001647340
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Handbook of quantitative supply chain analysis : modeling in the e-business era
Simchi-Levi, David (ed.); Agrawal, Narendra (contributor) - 2004
Persistent link: https://www.econbiz.de/10002024503
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Handbuch Internationales Management : Grundlagen, Instrumente, Perspektiven
Macharzina, Klaus (ed.) - 2002 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001656561
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Handbuch Electronic Business : Informationstechnologien - Electronic Commerce - Geschäftsprozesse
Weiber, Rolf (ed.) - 2002 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001697974
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Das E-CRM-Praxisbuch : was Sie über Customer-relationship-Management im Internet wissen müssen
Zingale, Alfredo; Arndt, Matthias - 2002
Persistent link: https://www.econbiz.de/10001639679
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Handbuch Electronic Business : Informationstechnologien - Electronic Commerce - Geschäftsprozesse
Weiber, Rolf (ed.) - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001488580
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Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold (ed.); Sauter, Michael (contributor) - 2001 - 2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001550533
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Konsumentenverhalten im Internet
Bauer, Hans H. (ed.) - 2004
Persistent link: https://www.econbiz.de/10001851192