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Internet marketing
Marketingmanagement
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Marketing management
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Marktforschung
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762
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743
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1
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1
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1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
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Journal of business research : JBR
27
International journal of internet marketing and advertising : IJIMA
21
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of strategic marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
The journal of business & industrial marketing
11
Journal of internet commerce
10
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Journal of advertising research
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Springer eBook Collection
9
European research studies
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of marketing
8
Journal of marketing management : MM
8
Marketing intelligence & planning
8
International journal of advertising : the review of marketing communications
7
International journal of electronic marketing and retailing : IJEMR
7
Premier reference source
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing and consumer services
6
Business horizons
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of marketing analytics : JMA
5
Journal of marketing education : JME
5
Journal of marketing research : JMR
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Marketing i menedžment innovacij : m&mi
5
Qualitative market research : an international journal
5
Research
5
Developing digital marketing : relationship perspectives
4
Digitale Kommunikation
4
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ECONIS (ZBW)
1,194
USB Cologne (EcoSocSci)
1
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1
How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
Saved in:
2
The internet revolution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611390
Saved in:
3
Marktforschung
für Instrumente der digitalen Kommunikation
Lütters, Holger
- In:
Digitale Kommunikation
,
(pp. 121-150)
.
2012
Persistent link: https://www.econbiz.de/10009545424
Saved in:
4
Journal of Travel & Tourism Marketing special issue on social media : preface
Law, Rob
;
Xiang, Zheng
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009744659
Saved in:
5
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
6
New insights from practice : exploring online channel management strategies and the use of social media a market research tool
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 829-850
Persistent link: https://www.econbiz.de/10010230201
Saved in:
7
Interactive, direct and digital marketing : a future that depends on better use of business intelligence
Stone, Merlin David
;
Woodcock, Neil David
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10010336911
Saved in:
8
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
9
How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili
;
Song, Michael
- In:
Research-technology management : RTM
65
(
2022
)
2
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
Saved in:
10
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
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