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Internet marketing
Marketingmanagement
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Marketing management
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Produktgestaltung
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4,702
Marketing
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6
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5
Ko, Eunju
5
Ratten, Vanessa
5
Ryan, Damian
5
Adeola, Ogechi
4
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4
Fritz, Wolfgang
4
Lepkowska-White, Elzbieta
4
Mero, Joel
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Mutum, Dilip S.
4
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4
Ruyter, Ko de
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Strauss, Judy
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3
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Berliner Wissenschafts-Verlag
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Books on Demand GmbH <Norderstedt>
1
BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Edward Elgar Publishing
1
European Advertising Academy
1
Global Marketing Conference <2023, Seoul>
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <12., 2013, Zagreb>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
MITP Verlags-GmbH & Co. KG
1
Special Libraries Association
1
Universität Mannheim
1
Verlag Franz Vahlen
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Journal of business research : JBR
25
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of strategic marketing
13
The journal of business & industrial marketing
11
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
Springer eBook Collection
9
European research studies
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Journal of marketing management : MM
8
Marketing intelligence & planning
8
International journal of advertising : the review of marketing communications
7
Premier reference source
7
SpringerLink / Bücher
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Journal of marketing
6
Journal of retailing and consumer services
6
Business horizons
5
Developing digital marketing : relationship perspectives
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing education : JME
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Marketing i menedžment innovacij : m&mi
5
Digitale Kommunikation
4
E-marketing ; Vol. 1
4
European journal of marketing : EJM
4
International journal of business information systems : IJBIS
4
International journal of economic research
4
International journal of technology marketing : IJTMkt
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
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ECONIS (ZBW)
1,109
Other ZBW resources
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RePEc
1
USB Cologne (EcoSocSci)
1
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1
User-centered design and marketing : online customer value
Porter, Thomas W.
-
2006
Persistent link: https://www.econbiz.de/10003195453
Saved in:
2
Privacy in online markets : a welfare analysis of demand rotations
O'Brian, Daniel P.
;
Smith, Doug
-
2014
Persistent link: https://www.econbiz.de/10010473250
Saved in:
3
Managing proprietary and shard platforms
Eisenmann, Thomas R.
- In:
California management review
50
(
2007/08
)
4
,
pp. 31-53
Persistent link: https://www.econbiz.de/10003755734
Saved in:
4
From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga
;
Anderson, Helén
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
Saved in:
5
Determinants of an organization's website ease of use : the moderating role of product tangibility
Aljukhadar, Muhammad
;
Senecal, Sylvain
- In:
Journal of organizational computing and electronic commerce
25
(
2015
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011398649
Saved in:
6
Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
Saved in:
7
Social media marketing : how design features influence interaction with brand postings on Facebook
Rauschnabel, Philipp A.
;
Praxmarer-Carus, Sandra
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 153-161)
.
2012
Persistent link: https://www.econbiz.de/10009748166
Saved in:
8
Effective website design for experience-influenced environments : the case of high culture museums
Pallud, Jessie
;
Straub, Detmar W.
- In:
Information & management : the internat. journal of …
51
(
2014
)
3
,
pp. 359-373
Persistent link: https://www.econbiz.de/10010375805
Saved in:
9
The determinants and impacts of aesthetics in users' first interaction with websites
Jiang, Zhenhui
;
Wang, Weiquan
;
Tan, Bernard C. Y.
;
Yu, Jie
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 229-259
Persistent link: https://www.econbiz.de/10011560750
Saved in:
10
The antecedents of relationship marketing and customer loyalty : a case of the designed fashion product
Bui Thanh Khoa
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
2
,
pp. 195-204
Persistent link: https://www.econbiz.de/10012667283
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