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Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Wang, Ruitong; Liaukonyte, Jura; Kaiser, Harry M. - In: Agricultural and resource economics review : ARER 47 (2018) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10012062620
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Promoting healthy lifestyle by influencing consumers’ online food choices : the use of digital nudging
Mishra, Vivek - In: Digital influence on consumer habits : marketing …, (pp. 171-188). 2024
Persistent link: https://www.econbiz.de/10014553895
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The interplay of persuasion inference and flow experience in an entertaining food advergame
Ham, Chang-Dae; Yoon, Gunwoo; Nelson, Michelle R. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 239-250
Persistent link: https://www.econbiz.de/10011508790
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A qualitative study of obesity perceptions in social media through Twitter's tweets
Chen, I-Chi; Ng, Hui-Fuang; Chua, Li-Rou; Loo, Mun-Yee; … - In: International journal of management, economics and … 7 (2018), pp. 40-57
This qualitative study applied Q methodology to explore general public's perception, attitude and behavior toward obesity and overweight using Twitter's tweets. A total of 76 statements extracted from Twitter status updates mentioning 'obesity' and 'overweight' were selected as the Q-statements....
Persistent link: https://www.econbiz.de/10011811902
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On the role of social media in the "responsible" food business : blogger buzz on health and obesity issues
Lee, Hsin-hsuan Meg; Dolen, Willemijn M. van; Kolk, Ans - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 695-707
Persistent link: https://www.econbiz.de/10010237030
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The online marketing of food to children : is it just fun and games?
Moore, Elizabeth S.; Rideout, Victoria J. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 202-220
Persistent link: https://www.econbiz.de/10003672105
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Following the links : food advertising and promotion on children's magazine websites
Jones, Sandra C.; Wiese, Elizabeth; Fabrianesi, Belinda - In: Journal of nonprofit & public sector marketing 20 (2008) 2, pp. 165-190
Persistent link: https://www.econbiz.de/10003779989
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Pricing policies in hotels : a psychological threshold research in online and offline channels
Pelegrín-Borondo, Jorge; Arias-Oliva, Mario; … - In: International journal of internet marketing and … 9 (2015) 2, pp. 161-179
Persistent link: https://www.econbiz.de/10011497572
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Affect-based and personality-based trust and risk in social commerce
Abou-Elgheit, Emad - In: International journal of electronic marketing and … 10 (2019) 2, pp. 173-207
Persistent link: https://www.econbiz.de/10012037004
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Exclusivity in online targeted promotions : cross-cultural preferences of consumers
Broeder, Peter - In: International journal of business and emerging markets … 10 (2018) 4, pp. 396-408
Persistent link: https://www.econbiz.de/10011983845