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~subject:"Internet marketing"
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Internet marketing
Wettbewerb
40,307
Competition
33,443
Marketing
18,854
Theorie
16,031
Theory
15,694
Preis
14,860
Werbung
13,745
Advertising
9,689
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9,158
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8,228
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6,601
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5,938
Germany
5,526
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5,457
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5,433
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3,982
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3,814
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3,803
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3,494
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3,416
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3,062
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3,036
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2,947
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2,807
World
2,725
Preismanagement
2,701
Pricing strategy
2,695
Innovation
2,681
Online-Marketing
2,296
Spieltheorie
2,074
Regulierung
2,000
Game theory
1,956
Wettbewerbspolitik
1,952
Schätzung
1,778
Regulation
1,776
Großbritannien
1,716
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1,678
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139
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Lammenett, Erwin
15
Jerath, Kinshuk
13
Wilbur, Kenneth C.
12
Bonatti, Alessandro
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Pelsmacker, Patrick de
9
Sahni, Navdeep S.
9
Scott, David Meerman
9
Yang, Yanwu
9
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Calvano, Emilio
7
Choi, Yung Kyun
7
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Rozendaal, Esther
7
Voorveld, Hilde
7
Bellman, Steven
6
Cho, Chang-Hoan
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kim, Jooyoung
6
Kumar, Subodha
6
Ryan, Damian
6
Shin, Woochoel
6
Simonov, Andrey
6
Tuten, Tracy L.
6
Alleman, James H.
5
Arora, Taanika
5
Athey, Susan
5
Balseiro, Santiago R.
5
Boerman, Sophie C.
5
Campbell, Colin L.
5
Chen, Huan
5
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American Marketing Association
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Springer Fachmedien Wiesbaden
8
IGI Global
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Haufe-Lexware GmbH & Co. KG
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Campus Verlag
2
Peter Lang GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Advertising Research Foundation
1
Association of National Advertisers
1
Books on Demand GmbH <Norderstedt>
1
BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Edward Elgar Publishing
1
European Advertising Academy
1
European Travel Commission
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Frankfurt School Verlag GmbH
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Graduate School Of Business Administration
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
International Electronic Publishing Research Centre
1
Linde Verlag
1
MITP Verlags-GmbH & Co. KG
1
Mediengruppe Oberfranken - Fachverlage GmbH & Co. KG
1
Mobile Marketing Association
1
Nordic Council of Ministers
1
OECD
1
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International journal of advertising : the review of marketing communications
79
International journal of internet marketing and advertising : IJIMA
45
Journal of business research : JBR
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of marketing communications
39
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of marketing research : JMR
17
Journal of promotion management : JPM
17
Journal of retailing and consumer services
16
SpringerLink / Bücher
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Information systems research : ISR
13
Quantitative marketing and economics : QME
13
European journal of operational research : EJOR
12
International journal of technology marketing : IJTMkt
12
Journal of current issues and research in advertising
12
Psychology & marketing
12
Springer eBook Collection
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
CESifo working papers
11
Discussion papers / CEPR
11
European journal of marketing : EJM
10
Handbook of research on effective advertising strategies in the social media age
10
Journal of marketing research
10
Cogent business & management
9
Electronic commerce research
9
European research studies
9
International journal of industrial organization
9
Marketing letters : a journal of research in marketing
9
Marketing science
9
Operations research
9
Young consumers : insight and ideas for responsible marketers
9
International journal of electronic commerce : IJEC
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
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ECONIS (ZBW)
2,242
USB Cologne (EcoSocSci)
13
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1
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1
Price effects of search advertising restrictions
Svitak, Jan
;
Tichem, Jan
;
Haasbeek, Stefan
- In:
International journal of industrial organization
77
(
2021
),
pp. 1-23
Persistent link: https://www.econbiz.de/10012806941
Saved in:
2
Advertising costs and product prices
Varian, Hal R.
- In:
The journal of law & economics
65
(
2022
),
pp. S419-S431
Persistent link: https://www.econbiz.de/10014247110
Saved in:
3
Web advertising and marketing
Testerman, Joshua O.
;
Kuegler, Thomas J.
;
Dowling, Paul J.
-
1996
Persistent link: https://www.econbiz.de/10000584151
Saved in:
4
Journal of promotion management : JPM
1991-: Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10000594307
Saved in:
5
Empfehlungsmarketing und seine rechtlichen Grenzen
Siekmann, Tim Marvin
-
2019
Persistent link: https://www.econbiz.de/10012030707
Saved in:
6
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
7
Inside the host's mind : psychological principles of viral marketing
Wolter, Joerg
;
Barth, Vincent
;
Barthel, Eva-Maria
; …
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 54-89
Persistent link: https://www.econbiz.de/10011581522
Saved in:
8
Corporate communication : identity, image and reputation
Laws, Susan Marie
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
Saved in:
9
Ten years of "social media marketing" research in the journal of promotion management : research synthesis, emerging themes, and new directions
Arora, Anshu
;
Sanni, Saidat Abidemi
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 476-499
Persistent link: https://www.econbiz.de/10012179039
Saved in:
10
Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
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