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Internet marketing
Consumer behaviour
80,721
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79,424
Vergleich
35,566
Comparison
33,305
Theorie
14,477
Theory
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USA
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5,473
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5,295
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5,058
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5,058
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4,818
Social Web
4,646
Social web
4,644
Service quality
4,469
Dienstleistungsqualität
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Online-Marketing
4,423
Brand
4,245
Markenartikel
4,240
Einzelhandel
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Electronic Commerce
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Dwivedi, Yogesh Kumar
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Filieri, Raffaele
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Law, Chun Hung Roberts
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Pauwels, Koen
10
Rita, Paulo
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Urban, Glen L.
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Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
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Usman, Osly
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Wilbur, Kenneth C.
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Choi, Yung Kyun
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Hauser, John R.
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Kannan, P. K.
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Liberali, Guilherme
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Loureiro, Sandra Maria Correia
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Michaelidou, Nina
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Okumus, Fevzi
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7
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7
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2024, Online>
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AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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Association of National Advertisers
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Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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GfK Belgium <Körperschaft>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Goethe-Universität Frankfurt am Main
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Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
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IGI Global
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Josef Eul Verlag GmbH
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Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
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Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
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Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
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Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
52
Journal of internet commerce
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of marketing
30
Journal of promotion management : JPM
30
The journal of brand management : an international journal
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of advertising research
28
Journal of management information systems : JMIS
28
Asia Pacific journal of marketing and logistics
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Psychology & marketing
27
Technological forecasting & social change : an international journal
27
Tourism management : research, policies, practice
27
International journal of contemporary hospitality management
26
Marketing intelligence & planning
26
Young consumers : insight and ideas for responsible marketers
26
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
4,398
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1
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
2
The tweens market and responses to advertising in Denmark and Hong Kong
Andersen, Lars P.
;
Tufle, Birgitte
;
Rasmussen, Jeanette
; …
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 189-200
Persistent link: https://www.econbiz.de/10003772944
Saved in:
3
The Hispanic view of e-mail, popup, and banner advertising
Korgaonkar, Pradeep K.
;
Silverblatt, Ronnie
;
Becerra, …
- In:
International journal of e-business research : an …
6
(
2010
)
2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003977143
Saved in:
4
Examining the role of beliefs and attitudes in online advertising : a
comparison
between the USA and Romania
Wang, Ying
;
Sun, Shaojing
- In:
International marketing review
27
(
2010
)
1
,
pp. 87-107
Persistent link: https://www.econbiz.de/10003949172
Saved in:
5
Cross-cultural consumer perceptions of advertising via mobile devices : some evidence from Europe and Japan
Haghirian, Parissa
;
Madlberger, Maria
- In:
Global mobile commerce : strategies, implementation, …
,
(pp. 215-232)
.
2008
Persistent link: https://www.econbiz.de/10003555876
Saved in:
6
Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries
Wang, Ying
;
Sun, Shaojing
- In:
International business review : the official journal of …
19
(
2010
)
4
,
pp. 333-344
Persistent link: https://www.econbiz.de/10003987757
Saved in:
7
Online advertising effectiveness : a cross-cultural
comparison
Brettel, Malte
;
Spilker-Attig, Andrea Maria Renate
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10008656167
Saved in:
8
Building a culturally-competent web site : a cross-cultural analysis of web site structure
Cui, Tingru
;
Wang, Xinwei
- In:
Journal of global information management : an official …
23
(
2015
)
4
,
pp. 1-25
Persistent link: https://www.econbiz.de/10011420871
Saved in:
9
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
10
Internet versus television advertising : a brand-building
comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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