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~subject:"Internet marketing"
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Subject
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Internet marketing
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Service quality
21,446
Dienstleistungsqualität
20,695
Einzelhandel
17,671
Retail trade
15,070
Theorie
11,997
Theory
11,748
Ethnische Gruppe
11,077
Relationship marketing
11,021
Beziehungsmarketing
10,980
Ethnic group
10,523
Customer satisfaction
9,270
Kundenzufriedenheit
8,932
USA
8,781
United States
8,237
Brand management
7,758
Markenführung
7,714
Deutschland
6,915
Brand image
6,742
Markenimage
6,703
Online-Handel
6,252
Online retailing
6,236
Germany
5,866
Social Web
4,833
Social web
4,831
Online-Marketing
4,533
Electronic Commerce
4,509
Brand
4,368
Markenartikel
4,368
E-commerce
4,349
India
3,737
Experiment
3,693
Indien
3,668
Werbewirkung
3,630
Advertising effects
3,592
Verbraucherverhalten
3,573
Pricing strategy
3,535
Preismanagement
3,530
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Undetermined
2,623
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752
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Article
3,856
Book / Working Paper
664
Journal
2
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Article in journal
3,638
Aufsatz in Zeitschrift
3,638
Aufsatz im Buch
200
Book section
200
Graue Literatur
99
Non-commercial literature
99
Arbeitspapier
78
Working Paper
78
Hochschulschrift
48
Collection of articles of several authors
40
Sammelwerk
40
Conference paper
39
Konferenzbeitrag
39
Aufsatzsammlung
34
Konferenzschrift
28
Thesis
19
research-article
10
Collection of articles written by one author
9
Sammlung
9
Case study
8
Fallstudie
8
Conference proceedings
7
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5
Ratgeber
5
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4
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4
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4
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4
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3
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3
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2
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1
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1
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1
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1
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1
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1
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English
4,445
German
75
Polish
2
Czech
1
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1
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Law, Chun Hung Roberts
12
Ko, Eunju
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hauser, John R.
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Ozuem, Wilson
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Bigné Alcañiz, J. Enrique
7
Braun, Michael
7
Chen, Jianqing
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Kumar, Vikas
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Lewis, Randall A.
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
6
Information Resources Management Association
5
National Bureau of Economic Research
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
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Published in...
All
Journal of business research : JBR
191
Journal of retailing and consumer services
155
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
International journal of hospitality management
54
International journal of electronic marketing and retailing : IJEMR
53
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
38
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Information systems research : ISR
31
Journal of advertising research
30
Journal of management information systems : JMIS
30
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
International journal of contemporary hospitality management
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
International journal of technology marketing : IJTMkt
28
Tourism management : research, policies, practice
28
Young consumers : insight and ideas for responsible marketers
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
Journal of electronic commerce research : JECR
27
Technological forecasting & social change : an international journal
27
Asia Pacific journal of marketing and logistics
26
Marketing intelligence & planning
26
Psychology & marketing
26
Journal of hospitality marketing & management
25
Journal of marketing research : JMR
23
International journal of business information systems : IJBIS
22
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
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Source
All
ECONIS (ZBW)
4,505
Other ZBW resources
14
USB Cologne (EcoSocSci)
2
BASE
1
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1
Assessing multi-channel consumers' convenience expectations of online order/in-store pickup service
Ma, Hao
;
Su, Yong
;
Oh, Lih-Bin
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10011282862
Saved in:
2
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar
;
Lassar, Walfried M.
;
Butaney, Gul T.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
Saved in:
3
What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes
;
Verhoef, Grietjie
- In:
African journal of business and economic research : AJBER
16
(
2021
)
3
,
pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
Saved in:
4
Developing and validating a multidisciplinary scale of e-retailing website elements
Alnawas, Ibrahim
;
Al Khateeb, Amr
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209668
Saved in:
5
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
6
Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry : a multichannel perspective
Toufaily, Elissar
;
Pons, Frank
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011628994
Saved in:
7
Blueprint for retail website design : attracting and retaining millennial online shoppers
Wright, Linda Berns
;
Haug, James C.
;
Huckabee, Allen
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 170-196
Persistent link: https://www.econbiz.de/10012179574
Saved in:
8
Creating utilitarian and hedonic value from website quality and online retail performance
Wang, Edward Shih-Tse
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011735114
Saved in:
9
Understanding Indian online clothing shopper loyalty and disloyalty : the impact of e-lifestyles and website quality
Pandey, Shweta
;
Chawla, Deepak
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 332-352
Persistent link: https://www.econbiz.de/10011636542
Saved in:
10
Influence of retailers' website system quality factors on online shopping in South Africa
Hung-Joubert, Yu-Ting
;
Erdis, Cindy
- In:
African journal of science, technology, innovation and …
11
(
2019
)
2
,
pp. 211-221
Persistent link: https://www.econbiz.de/10012172612
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