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The strategic enterprise
Tuten, Tracy L. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008702374
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A morphological review of enterprise social media literature
Veeravalli, Suchitra; Vijayalakshmi, V. - In: Journal of organizational computing and electronic commerce 29 (2019) 2, pp. 139-162
Persistent link: https://www.econbiz.de/10012203516
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Consequences of enterprise social media network positions for employees : a literature review and research agenda
Schötteler, Sebastian; Laumer, Sven; Schuhbauer, Heidi - In: Business & information systems engineering 65 (2023) 4, pp. 425-440
Persistent link: https://www.econbiz.de/10014373442
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman - 2011 - 3. ed.
-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers …
Persistent link: https://www.econbiz.de/10009313307
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Tweeting social change : how social media are changing nonprofit advocacy
Guo, Chao; Saxton, Gregory D. - In: Nonprofit and voluntary sector quarterly 43 (2014) 1, pp. 57-79
Persistent link: https://www.econbiz.de/10010251131
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Wine tourism destination image on the web : a comparison between conveyed and perceived communication drivers
Fait, Monica; Scorrano, Paola; Cavallo, Federica; Iaia, Lea - In: Journal for international business and entrepreneurship … 9 (2016) 2, pp. 169-189
Persistent link: https://www.econbiz.de/10011610687
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The 2.0 critic : blended discourses in blogging
Silva, Nathalia Dib; Campos, Roberta Dias - In: Latin American business review 20 (2019) 2, pp. 109-133
Persistent link: https://www.econbiz.de/10012179260
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A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad; Camilleri, Mark Anthony; Díaz, Paloma - In: Strategic corporate communication in the digital age, (pp. 235-250). 2021
Persistent link: https://www.econbiz.de/10012491724
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Knowledge management, trust and communication in the era of social media
Paliszkiewicz, Joanna (ed.) - 2020
The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in modern enterprises from theoretical and practical...
Persistent link: https://www.econbiz.de/10014230342
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Der Twitter-Faktor : Kommunikation auf den Punkt gebracht
Berns, Stefan; Henningsen, Dirk - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003849253