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Advertising ethics in the social media age
Gülsoy, Tanses Yasemin - In: Handbook of research on effective advertising …, (pp. 321-338). 2015
Persistent link: https://www.econbiz.de/10011283741
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Legal and ethical challenges of online behavioral targeting in advertising
Nill, Alexander F.; Aalberts, Robert J. - In: Journal of current issues and research in advertising : … 35 (2014) 2, pp. 126-146
Persistent link: https://www.econbiz.de/10010383930
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Marketing communication - selected issues
Bajdak, Andrzej (contributor) - 2014
Persistent link: https://www.econbiz.de/10011292524
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Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
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Self-regulation of sexist digital advertising : from ethics to law
Jiménez, David López; Dittmar, Eduardo Carlos; … - In: Journal of business ethics : JBE 171 (2021) 4, pp. 709-718
Persistent link: https://www.econbiz.de/10012588906
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Advertising benefits from ethical artificial intelligence algorithmic purchase decision pathways
Rodgers, Waymond; Tam Nguyen - In: Journal of business ethics : JBE 178 (2022) 4, pp. 1043-1061
Persistent link: https://www.econbiz.de/10013271675
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Investigating the mediating role of advertisement morality for organisational values and ethics towards television advertisements : the path analysis modelling method
Zaware, Nitin; Pawar, Avinash; Zaware, Sarika; Louis, Radha - In: International journal of business governance and ethics … 15 (2021) 4, pp. 459-476
Persistent link: https://www.econbiz.de/10012694623
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Social marketing and advertising in the age of social media
Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020
Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...
Persistent link: https://www.econbiz.de/10012416732
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Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy; Maduku, Daniel K. - In: Journal of business research : JBR 95 (2019), pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
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Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.; Esteban, Elsa González - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 341-354
Persistent link: https://www.econbiz.de/10011988983