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Future Digital Business : wie Business Intelligence und Web Analytics Online-Marketing und Conversion verändern
Haberich, Ralf (ed.) - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009784306
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Fuzzy clustering of Web user profiles for analyzing their behavior and interests
Kreuzer, Stanislav; Hoebel, Natascha - In: Fuzzy methods for customer relationship management and …, (pp. 91-114). 2012
Persistent link: https://www.econbiz.de/10009703883
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(R)evolution? - Wie die Digitalisierung die Unternehmenskommunikation verändert
Hüttmann, Andrea; López Rosa, Tania - In: Facetten der Digitalisierung : Chancen und …, (pp. 55-72). 2020
Vorliegender Beitrag entwirft einen Leitfaden für eine "State-of-the-Art"-Unternehmenskommunikation in einem digitalen und digitalisierten Kontext. Mehr und mehr Grenzen verschwimmen, mehr und mehr Möglichkeiten tun sich auf, und eine ohnehin noch junge Disziplin findet sich in einer ungeahnt...
Persistent link: https://www.econbiz.de/10012249863
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Understanding the role of social media in bank marketing
Mitic, Miljana; Kapulos, Alexandros - In: Marketing intelligence & planning 30 (2012) 7, pp. 668-686
Persistent link: https://www.econbiz.de/10009671119
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Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik; Thaichon, Park - In: Journal of retailing and consumer services 61 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
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Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik; Thaichon, Park - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
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What do people "like" on Facebook? : content marketing strategies used by retail bank brands in Australia and Singapore
Wang, Pengji; McCarthy, Breda - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 155-176
Persistent link: https://www.econbiz.de/10012668422
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Get them while they are young : social media and customer service at retail banks
Abras, Ana; Mattos, Guilherme G. C. - In: Journal of financial services research 59 (2021) 1/2, pp. 97-113
Persistent link: https://www.econbiz.de/10012488468
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An investigation of customer attitude towards online stores
Mpinganjira, Mercy - In: African journal of science, technology, innovation & … 8 (2016) 5/6, pp. 447-456
Persistent link: https://www.econbiz.de/10011723672