//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An empirical analysis of consu...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
Indien
117,934
India
96,922
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Health care
16,185
Gesundheitsversorgung
15,480
Theorie
12,728
Theory
12,530
Relationship marketing
9,174
Beziehungsmarketing
9,137
USA
8,937
United States
8,454
Gesundheitswesen
7,846
Arzneimittel
7,782
Pharmaceuticals
7,775
Brand management
7,714
Markenführung
7,669
Health care system
7,531
China
7,143
Brand image
6,718
Markenimage
6,676
Deutschland
6,636
Service quality
6,211
Customer satisfaction
6,209
Dienstleistungsqualität
6,153
Germany
6,049
Kundenzufriedenheit
6,019
Online-Handel
5,554
Online retailing
5,543
Wirtschaftswachstum
5,105
Economic growth
4,929
Social Web
4,921
Social web
4,919
Einzelhandel
4,648
Retail trade
4,599
Gesundheitsvorsorge
4,575
Online-Marketing
4,508
Schätzung
4,440
Brand
4,381
more ...
less ...
Online availability
All
Undetermined
2,608
Free
762
Type of publication
All
Article
3,834
Book / Working Paper
665
Type of publication (narrower categories)
All
Article in journal
3,603
Aufsatz in Zeitschrift
3,603
Aufsatz im Buch
212
Book section
212
Graue Literatur
98
Non-commercial literature
98
Arbeitspapier
77
Working Paper
77
Hochschulschrift
46
Collection of articles of several authors
38
Conference paper
38
Konferenzbeitrag
38
Sammelwerk
38
Aufsatzsammlung
34
Konferenzschrift
28
Thesis
19
research-article
10
Collection of articles written by one author
8
Sammlung
8
Case study
7
Conference proceedings
7
Fallstudie
7
Amtsdruckschrift
4
Government document
4
Guidebook
4
Lehrbuch
4
Ratgeber
4
Textbook
4
Handbook
3
Handbuch
3
Mikroform
2
non-article
2
Festschrift
1
Glossar enthalten
1
Glossary included
1
Interview
1
case-report
1
review-article
1
more ...
less ...
Language
All
English
4,428
German
69
Polish
2
Czech
1
Undetermined
1
Author
All
Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
13
Ghose, Anindya
13
Ko, Eunju
11
Law, Chun Hung Roberts
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Kannan, P. K.
8
Kumar, Vikas
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Rahman, Zillur
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Braun, Michael
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Schivinski, Bruno
7
Vashisht, Devika
7
more ...
less ...
Institution
All
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
6
Information Resources Management Association
5
National Bureau of Economic Research
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
Universität Bremen
1
more ...
less ...
Published in...
All
Journal of business research : JBR
192
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
46
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
31
Journal of promotion management : JPM
31
Journal of management information systems : JMIS
30
Journal of marketing
30
The journal of brand management : an international journal
30
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of consumer studies
28
Journal of advertising research
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
27
International journal of advertising : the quarterly review of marketing communications
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of electronic commerce research : JECR
27
Marketing intelligence & planning
27
Technological forecasting & social change : an international journal
27
International journal of contemporary hospitality management
26
Psychology & marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
23
Journal of marketing research : JMR
23
International journal of business information systems : IJBIS
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
more ...
less ...
Source
All
ECONIS (ZBW)
4,484
Other ZBW resources
14
BASE
1
Showing
1
-
10
of
4,499
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
2
Dynamics of social media promotion of prescription drugs and resulting patient belief systems
Samrat Kumar Mukherjee
;
Kumar, Jitendra Kumar
;
Jha, Ajeya K.
- In:
E-collaboration technologies and strategies for …
,
(pp. 144-170)
.
2021
Persistent link: https://www.econbiz.de/10012608631
Saved in:
3
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
4
To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja
;
Pejić Bach, Mirjana
;
Meško, Maja
; …
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10011849129
Saved in:
5
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
6
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
7
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
- In:
Information economics and policy : IEP
46
(
2019
),
pp. 1-22
Persistent link: https://www.econbiz.de/10012301759
Saved in:
8
Banning foreign pharmacies from sponsored search : the online consumer response
Chesnes, Matthew
;
Dai, Weijia
;
Jin, Ginger Zhe
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 879-907
Persistent link: https://www.econbiz.de/10011791425
Saved in:
9
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
10
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->