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Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Prashar, Sanjeev; Vijay, T. Sai; Parsad, Chandan - In: Asian Academy of Management journal : AAMJ 21 (2016) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10011664992
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Price competition online : platforms vs. branded websites
Loginova, Oksana - 2019
Persistent link: https://www.econbiz.de/10012116507
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DMO online platforms : image and intention to visit
Molinillo, Sebastian; Liébana-Cabanillas, Francisco; … - In: Tourism management : research, policies, practice 65 (2018), pp. 116-130
Persistent link: https://www.econbiz.de/10011775100
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The effects of portal website attitude and e-services on branding of e-stores
Chen, Hsiu-li; Mathews, Shane - In: Australasian marketing journal 21 (2013) 3, pp. 155-160
Persistent link: https://www.econbiz.de/10010125796
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Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas; Pillai, Prashant S.; Qadir, Abdul; … - In: International journal of e-business research : an … 9 (2013) 3, pp. 38-59
Persistent link: https://www.econbiz.de/10010196187
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Price competition online : platforms vs. branded websites
Loginova, Oksana - 2021
Persistent link: https://www.econbiz.de/10012659099
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Where do you sell your products online? : a seller perspective on online shopping platforms
Lee, Saerom; Ryu, Min Ho; Lee, Sang Yup; Kwak, Dong-Heon - 2018
With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...
Persistent link: https://www.econbiz.de/10012004979
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Influence of social media on motivations for visiting a destination and image formation
Llodrá-Riera, Isabel; Jiménez-Zarco, Ana Isabel; … - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 413-430
Persistent link: https://www.econbiz.de/10011478556
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The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić; Sotgiu, Francesca; Valck, Kristine de - In: Journal of marketing research : JMR 53 (2016) 3, pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
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Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10011527509