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Internet marketing
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Nachhaltige Entwicklung
48,259
Sustainable development
47,936
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22,201
Sustainability
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8,799
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8,791
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8,380
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8,282
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8,240
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7,519
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7,515
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7,475
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6,562
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6,538
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6,438
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6,158
Online-Handel
5,438
Online retailing
5,425
Customer satisfaction
5,409
Kundenzufriedenheit
5,409
sustainable development
4,953
Social Web
4,687
Social web
4,685
Umweltpolitik
4,555
Environmental management
4,418
Umweltmanagement
4,399
Online-Marketing
4,387
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4,313
Service quality
4,310
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4,246
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Dwivedi, Yogesh Kumar
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Filieri, Raffaele
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Ko, Eunju
11
Law, Chun Hung Roberts
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Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Reijmersdal, Eva A. van
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Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
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7
Michaelidou, Nina
7
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7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
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6
Balakrishnan, Janarthanan
6
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2021, Online>
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Association of National Advertisers
1
Campus Verlag
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
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Forschungsgruppe Konsum und Verhalten
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1
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1
Goethe-Universität Frankfurt am Main
1
IGI Global
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International conference "Digital transformation of the economy: society shaping the future" <11, 2019, Bitola>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
Universität Bremen
1
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Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
75
Journal of marketing communications
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
43
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
Journal of advertising research
28
Journal of management information systems : JMIS
28
Technological forecasting & social change : an international journal
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Young consumers : insight and ideas for responsible marketers
26
Marketing intelligence & planning
25
Psychology & marketing
25
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
International journal of business information systems : IJBIS
21
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ECONIS (ZBW)
4,363
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1
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1
Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z
Confetto, Maria Giovanna
;
Covucci, Claudia
;
Addeo, Felice
; …
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 758-774
Persistent link: https://www.econbiz.de/10014332334
Saved in:
2
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
3
How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Saved in:
4
Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
Saved in:
5
Social media and sustainable purchasing attitude : role of trust in social media and environmental effectiveness
Zafar, Abaid Ullah
;
Shen, Jie
;
Ashfaq, Muhammad
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012666038
Saved in:
6
Sustainable behaviour and social media : a study of centennials attitudes towards sustainable advertising
Aggarwal, Vivek
;
Yadav, Prashant Dev
;
Singh, Vinod Kumar
; …
- In:
World review of entrepreneurship, management and …
17
(
2021
)
6
,
pp. 777-794
Persistent link: https://www.econbiz.de/10012694154
Saved in:
7
Hotel guests' perceptions of environmental friendly practices in social media
Gil-Soto, Esperanza
;
Armas-Cruz, Yaiza
;
Morini-Marrero, …
- In:
International journal of hospitality management
78
(
2019
),
pp. 59-67
Persistent link: https://www.econbiz.de/10012012700
Saved in:
8
Online environmental citizenship : a leximancer analysis of green blogs
Ginanti, Ayu
;
Luck, Edwina
-
2011
Persistent link: https://www.econbiz.de/10010191048
Saved in:
9
The effects of ad-context congruency on responses to advertising in blogs : exploring the role of issue involvement
Segev, Sigal
;
Wang, Weirui
;
Fernandes, Juliana
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10010256889
Saved in:
10
The influence of green message types on advertising effectiveness for luxury and budget hotel segments
Sahin, Safak
;
Baloglu, Seyhmus
;
Topcuoglu, Esra
- In:
The Cornell hospitality quarterly
61
(
2019
)
4
,
pp. 443-460
Persistent link: https://www.econbiz.de/10012307855
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