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~subject:"Internet marketing"
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Internet marketing
Business-to-business marketing
3,477
B-to-B-Marketing
3,457
Lieferantenmanagement
1,562
Supplier relationship management
1,562
Relationship marketing
774
Beziehungsmarketing
769
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575
Marketingmanagement
461
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448
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377
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348
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Marketing
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Consumer behaviour
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Social Web
187
Social web
187
Online-Marketing
171
B2B
169
Value creation
167
Betriebliche Wertschöpfung
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Customer satisfaction
163
Kundenzufriedenheit
162
Bundling strategy
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Leistungsbündel
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Wille-Baumkauff, Benjamin
4
Agnihotri, Raj
3
Jones, Susan K.
3
Mero, Joel
3
Woźniak-Cichuta, Monika
3
Bodnar, Kipp
2
Bongers, Franziska M.
2
Brown, Brian P.
2
Cardinali, Silvio
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Cartwright, Severina
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Christodoulides, George
2
Cohen, Jeffrey L.
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Deng, Qi
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Drummond, Conor
2
Giamanco, Barbara
2
Grave, Klaus-Peter
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Gregoire, Kent
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Hawaldar, Iqbal Thonse
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Hilker, Claudia
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Ji, Shaobo
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Joseph, Nympha
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Karjaluoto, Heikki
2
Kilian, Dietmar
2
Kreutzer, Ralf T.
2
Kumar, Bipul
2
Kumar, Prashant
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Liu, Hongfei
2
Liu, Martin J.
2
Luo, Jun
2
McGrath, Helen
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Michaelidou, Nina
2
Milne, George R.
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Mirski, Peter
2
Mora Cortez, Roberto
2
O'Toole, Thomas
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Rod, Michel
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Rowley, Jennifer
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2
Salo, Jari
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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Econ Verlag
1
Linde Verlag
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Westfälische Wilhelms-Universität Münster
1
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Industrial marketing management : the international journal for industrial and high-tech firms
48
The journal of business & industrial marketing
15
Journal of business research : JBR
6
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
SpringerLink / Bücher
3
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal of business-to-business marketing
2
Journal of internet commerce
2
Brand the Future : systematische Markenentwicklung im B2B
1
Business Guides on the Go
1
Businesses
1
Cogent business & management
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
E-marketing ; Vol. 3
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele
1
International business review : the official journal of the European International Business Academy
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of electronic customer relationship management : IJECRM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of pharmaceutical and healthcare marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Internet Marketing Leitfaden Serie
1
Journal of Applied Leadership and Management
1
Journal of business logistics
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of family business management : JFBM
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of open innovation : technology, market, and complexity
1
Journal of personal selling & sales management
1
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ECONIS (ZBW)
159
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1
IT usage for enhancing trade show performance : evidence from the aviation services
Singh, Jaywant
;
Shukla, Paurav
;
Kalafatis, Stavros P.
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 398-408
Persistent link: https://www.econbiz.de/10011662271
Saved in:
2
Social media capability in B2B marketing : toward a definition and a research model
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
;
Deng, Qi
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10011802754
Saved in:
3
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
4
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
5
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
6
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
7
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
8
Identifying digital traces for business marketing through topic probabilistic model
Luo, Jianhong
;
Pan, Xuwei
;
Zhu, Xiyong
- In:
Technology analysis & strategic management
27
(
2015
)
10
,
pp. 1176-1192
Persistent link: https://www.econbiz.de/10011411873
Saved in:
9
How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung
;
Pauleen, David J.
;
Tingting, Zhang
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
Saved in:
10
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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