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Permission marketing : turning strangers into friends, and friends into customers
Godin, Seth - 1999
Persistent link: https://www.econbiz.de/10000679592
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The age of engage : reinventing marketing for today's connected, collaborative, and hyperinteractive culture
Shiffman, Denise - 2008 - 1st ed.
Persistent link: https://www.econbiz.de/10003718841
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Internet marketing methods revealed : the complete guide to becoming an Internet marketing expert
Todaro, Miguel - 2007
Persistent link: https://www.econbiz.de/10003718873
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Das Konstrukt Nutzungsakzeptanz als Fundament eines NFC-basierten Mobile Marketing
Wiedmann, Klaus-Peter; Reeh, Marc-Oliver - 2007
Persistent link: https://www.econbiz.de/10003726335
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Internet Marketing adoption : factors affecting website sophistication
Tiago, Maria Teresa Borges; Couto, João Pedro Almeida; … - In: International journal of electronic customer … 1 (2007/08) 3, pp. 287-306
Persistent link: https://www.econbiz.de/10003754370
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The complete guide to affiliate marketing on the Web : how to use and profit from affiliate marketing programs
Brown, Bruce C. - 2009
Persistent link: https://www.econbiz.de/10003756263
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Toward a sustainable email marketing infrastructure
Pavlov, Oleg V.; Melville, Nigel; Plice, Robert K. - In: Journal of business research : JBR 61 (2008) 11, pp. 1191-1199
Persistent link: https://www.econbiz.de/10003766651
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Viral Marketing im E-Business
Leonardi, Jean-Manuel - 2008
Persistent link: https://www.econbiz.de/10003768547