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Internet marketing
Marketingmanagement
16,958
Marketing management
16,125
Marketing
3,468
Konsumentenverhalten
2,485
Consumer behaviour
2,482
Theorie
2,247
Theory
2,244
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1,858
Relationship marketing
1,854
Deutschland
1,650
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1,599
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1,352
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1,350
USA
1,290
United States
1,261
Online-Marketing
1,138
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1,129
Unternehmenserfolg
1,031
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1,027
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881
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846
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759
SME
759
Internationales Marketing
753
International marketing
727
Marktforschung
690
Social Web
664
Social web
664
Werbung
645
Markenimage
598
Brand image
595
Advertising
590
Market research
575
Marketingtheorie
547
Marketing theory
537
Innovationsmanagement
532
Innovation management
514
Lieferantenmanagement
501
Supplier relationship management
501
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94
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Chaffey, Dave
8
Karjaluoto, Heikki
6
Ozuem, Wilson
6
Smith, Katherine Taken
6
Frost, Raymond
5
Ko, Eunju
5
Ryan, Damian
5
Adeola, Ogechi
4
Ceyp, Michael
4
Fritz, Wolfgang
4
Lepkowska-White, Elzbieta
4
Mero, Joel
4
Mutum, Dilip S.
4
Pelsmacker, Patrick de
4
Ratten, Vanessa
4
Ruyter, Ko de
4
Strauss, Judy
4
Agnihotri, Raj
3
Camilleri, Mark Anthony
3
Ceyp, Michael H.
3
Chan-Olmsted, Sylvia M.
3
Dennis, Charles
3
Dwivedi, Yogesh Kumar
3
Halligan, Brian
3
Harris, Lisa
3
Hinson, Robert
3
Hörner, Thomas
3
Juska, Jerome M.
3
Kartajaya, Hermawan
3
Kim, Sang Jin
3
Kirchgeorg, Manfred
3
Klepek, Martin
3
Kotler, Philip
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Kozielski, Robert
3
McCabe, Mary Beth
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Milne, George R.
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Pakura, Stefanie
3
Palmatier, Robert W.
3
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Wiley-VCH
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2
UVK Verlagsgesellschaft mbH
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Berliner Wissenschafts-Verlag
1
Books on Demand GmbH <Norderstedt>
1
BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Edward Elgar Publishing
1
European Advertising Academy
1
Global Marketing Conference <2023, Seoul>
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <12., 2013, Zagreb>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
MITP Verlags-GmbH & Co. KG
1
Special Libraries Association
1
Universität Mannheim
1
Verlag Franz Vahlen
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Published in...
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Journal of business research : JBR
25
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of strategic marketing
13
The journal of business & industrial marketing
11
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
Springer eBook Collection
9
European research studies
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Journal of marketing management : MM
8
Marketing intelligence & planning
8
International journal of advertising : the review of marketing communications
7
Premier reference source
7
SpringerLink / Bücher
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Journal of marketing
6
Journal of retailing and consumer services
6
Business horizons
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing education : JME
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Marketing i menedžment innovacij : m&mi
5
Young consumers : insight and ideas for responsible marketers
5
Developing digital marketing : relationship perspectives
4
Digitale Kommunikation
4
E-marketing ; Vol. 1
4
European journal of marketing : EJM
4
International journal of business information systems : IJBIS
4
International journal of economic research
4
International journal of technology marketing : IJTMkt
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
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Source
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ECONIS (ZBW)
1,096
USB Cologne (EcoSocSci)
1
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1
InterActive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action
Williams, Martin T.
-
1994
Persistent link: https://www.econbiz.de/10000149984
Saved in:
2
Permission marketing : turning strangers into friends, and friends into customers
Godin, Seth
-
1999
Persistent link: https://www.econbiz.de/10000679592
Saved in:
3
How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
Saved in:
4
The age of engage : reinventing marketing for today's connected, collaborative, and hyperinteractive culture
Shiffman, Denise
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003718841
Saved in:
5
Internet marketing methods revealed : the complete guide to becoming an Internet marketing expert
Todaro, Miguel
-
2007
Persistent link: https://www.econbiz.de/10003718873
Saved in:
6
Das Konstrukt Nutzungsakzeptanz als Fundament eines NFC-basierten Mobile Marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
-
2007
Persistent link: https://www.econbiz.de/10003726335
Saved in:
7
Internet Marketing adoption : factors affecting website sophistication
Tiago, Maria Teresa Borges
;
Couto, João Pedro Almeida
; …
- In:
International journal of electronic customer …
1
(
2007/08
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10003754370
Saved in:
8
The complete guide to affiliate marketing on the Web : how to use and profit from affiliate marketing programs
Brown, Bruce C.
-
2009
Persistent link: https://www.econbiz.de/10003756263
Saved in:
9
Toward a sustainable email marketing infrastructure
Pavlov, Oleg V.
;
Melville, Nigel
;
Plice, Robert K.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1191-1199
Persistent link: https://www.econbiz.de/10003766651
Saved in:
10
Viral Marketing im E-Business
Leonardi, Jean-Manuel
-
2008
Persistent link: https://www.econbiz.de/10003768547
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