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Internet marketing
Beziehungsmarketing
25,147
Relationship marketing
25,121
Kundenzufriedenheit
13,613
Customer satisfaction
13,597
Konsumentenverhalten
12,743
Consumer behaviour
12,724
Dienstleistungsqualität
7,760
Service quality
7,757
Marketing
6,932
Deutschland
6,664
Germany
5,713
Theorie
4,799
Theory
4,775
Marketingmanagement
3,959
Markenführung
3,718
Brand management
3,712
Electronic Commerce
3,674
Marketing management
3,492
Customer service
3,028
Kundenservice
3,027
Lieferantenmanagement
2,650
Supplier relationship management
2,650
Social Web
2,608
Social web
2,608
E-commerce
2,550
Markenimage
2,487
Online-Marketing
2,443
Brand image
2,353
Online-Handel
2,030
Online retailing
2,029
Einzelhandel
2,015
USA
1,961
Kundenmanagement
1,899
Markenartikel
1,853
Retail trade
1,842
United States
1,782
Unternehmen
1,703
Kundenwert
1,684
Brand
1,671
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Kreutzer, Ralf T.
25
Lammenett, Erwin
16
Chaffey, Dave
13
Kollmann, Tobias
12
Harrigan, Paul
11
Scott, David Meerman
11
Olbrich, Rainer
10
Schwarz, Torsten
10
Hollebeek, Linda D.
9
Strauss, Judy
9
Conduit, Jodie
8
Loureiro, Sandra Maria Correia
8
Wirtz, Bernd W.
8
Beilharz, Felix
7
Dwivedi, Yogesh Kumar
7
Fritz, Wolfgang
7
Frost, Raymond
7
Rahman, Zillur
7
Ratten, Vanessa
7
Rita, Paulo
7
Schultz, Carsten D.
7
Thaichon, Park
7
Theobald, Elke
7
Ahuja, Vandana
6
Hajli, Nick
6
Holsing, Christian
6
Karjaluoto, Heikki
6
Ko, Eunju
6
Tuten, Tracy L.
6
Alavi, Shirin
5
Bilgihan, Anil
5
Ceyp, Michael H.
5
Holland, Heinrich
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Ozuem, Wilson
5
Rana, Nripendra P.
5
Rather, Raouf Ahmad
5
Ryan, Damian
5
Schumann, Jan Hendrik
5
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Springer Fachmedien Wiesbaden
46
Deutscher Dialogmarketing Verband
9
Haufe-Lexware GmbH & Co. KG
9
Springer Gabler <Firma>
8
Information Resources Management Association
6
MITP Verlags-GmbH & Co. KG
6
Wiley-VCH
6
American Marketing Association
5
IGI Global
4
Springer-Verlag GmbH
4
UVK Verlagsgesellschaft mbH
4
Books on Demand GmbH <Norderstedt>
3
Campus Verlag
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Nomos Verlagsgesellschaft
3
Springer International Publishing
3
RWTH Aachen
2
Rheinwerk Verlag
2
Technische Universität Braunschweig
2
Uni-Taschenbücher GmbH
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Berliner Wissenschafts-Verlag
1
Bundesanzeiger Verlag
1
EBS Business School
1
Econ Verlag
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsgruppe Konsum und Verhalten
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Frankreich / Section des Activités Économiques
1
Friedrich-Schiller-Universität Jena
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Galileo Press
1
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SpringerLink / Bücher
77
Journal of business research : JBR
72
Journal of retailing and consumer services
61
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
International journal of electronic marketing and retailing : IJEMR
26
Springer eBook Collection
26
Industrial marketing management : the international journal for industrial and high-tech firms
24
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
23
The journal of product & brand management
23
Journal of internet commerce
20
Marketing intelligence & planning
19
Journal of promotion management : innovations in planning and applied research
18
International journal of hospitality management
16
Journal of hospitality marketing & management
16
Journal of strategic marketing
16
Lehrbuch
15
Asia Pacific journal of marketing and logistics
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
International journal of business information systems : IJBIS
14
Journal of marketing communications
14
Premier reference source
14
The journal of brand management : an international journal
14
Tourism management : research, policies, practice
14
Business horizons
13
Cogent business & management
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
Research
11
Springer eBooks / Business and Economics
11
The service industries journal
11
International journal of technology marketing : IJTMkt
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Technological forecasting & social change : an international journal
10
essentials
10
Customer engagement : contemporary issues and challenges
9
Electronic commerce research
9
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ECONIS (ZBW)
2,260
USB Cologne (EcoSocSci)
80
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1
Social-Media-Marketingerfolg messen und analysieren
Friedrich, Martin
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009616611
Saved in:
2
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
3
To tweet or not to tweet? : exploring the effectiveness of service recovery strategies using social media
Fan, Ying
;
Niu, Run Hong
- In:
International journal of operations & production …
36
(
2016
)
9
,
pp. 1014-1036
Persistent link: https://www.econbiz.de/10011566440
Saved in:
4
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
5
Impact of social media on corporate reputation of banks in India : a customers' perspective
Mehta, Reena
;
Gupta-Bhattacharya, Nupur
;
Talwar, Shalini
- In:
Bank parikrama : a journal of banking & finance : …
43
(
2018
)
1/4
,
pp. 16-40
Persistent link: https://www.econbiz.de/10012023846
Saved in:
6
The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.
;
Wolter, Jeremy S.
;
Allen, Alexis M.
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
Saved in:
7
Blueprint for retail website design : attracting and retaining millennial online shoppers
Wright, Linda Berns
;
Haug, James C.
;
Huckabee, Allen
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 170-196
Persistent link: https://www.econbiz.de/10012179574
Saved in:
8
Digital customer experience : an emerging theme in customer service excellence
Grønholdt, Lars
- In:
Key challenges and opportunities for quality, …
,
(pp. 143-152)
.
2021
Persistent link: https://www.econbiz.de/10012506167
Saved in:
9
Antecedents and consequences of online customer satisfaction : a holistic process perspective
Pham, Thi Song Hanh
;
Ahammad, Mohammad F.
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 332-342
Persistent link: https://www.econbiz.de/10011899423
Saved in:
10
The impact and success of health-care-related social media usage- pre- and post-COVID analysis
Srivastava, Mallika
;
Raina, Madhur
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 624-644
Persistent link: https://www.econbiz.de/10014336857
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