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~subject:"Internet marketing"
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Consumer behavior
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Internet marketing
Konsumentenverhalten
78,891
Consumer behaviour
78,875
Theorie
11,810
Theory
11,760
Beziehungsmarketing
10,092
Relationship marketing
10,074
Markenführung
8,319
Brand management
8,313
Deutschland
7,664
Marketing
7,573
Markenimage
6,899
Brand image
6,754
Germany
6,629
Online retailing
5,630
Online-Handel
5,630
Kundenzufriedenheit
5,577
Customer satisfaction
5,570
USA
5,154
Online-Marketing
5,113
Electronic Commerce
5,078
Social Web
4,983
Social web
4,983
United States
4,890
Markenartikel
4,713
Marketingmanagement
4,655
Brand
4,537
Einzelhandel
4,408
Dienstleistungsqualität
4,400
Service quality
4,399
Marketing management
4,212
Retail trade
4,203
E-commerce
3,968
Werbung
3,915
Verbraucherverhalten
3,904
Werbewirkung
3,842
Advertising effects
3,750
Experiment
3,375
Advertising
3,274
Marktsegmentierung
3,245
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Online availability
All
Undetermined
2,704
Free
740
Type of publication
All
Article
3,728
Book / Working Paper
1,272
Journal
4
Type of publication (narrower categories)
All
Article in journal
3,536
Aufsatz in Zeitschrift
3,536
Aufsatz im Buch
189
Book section
189
Graue Literatur
108
Non-commercial literature
108
Hochschulschrift
100
Collection of articles of several authors
97
Sammelwerk
97
Aufsatzsammlung
92
Ratgeber
85
Guidebook
82
Arbeitspapier
75
Working Paper
75
Lehrbuch
61
Thesis
52
Textbook
47
Conference paper
37
Konferenzbeitrag
37
Konferenzschrift
31
Case study
30
Fallstudie
30
Glossar enthalten
18
Glossary included
18
Handbook
17
Handbuch
17
Bibliographie
10
Collection of articles written by one author
10
Conference proceedings
10
Sammlung
10
Bibliografie enthalten
5
Bibliography included
5
Amtsdruckschrift
4
Government document
4
Einführung
3
Accompanied by computer file
2
Bibliografie
2
Elektronischer Datenträger als Beilage
2
Festschrift
2
Biografie
1
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Language
All
English
4,570
German
437
Polish
2
Czech
1
French
1
Author
All
Kreutzer, Ralf T.
24
Lammenett, Erwin
16
Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
13
Ghose, Anindya
13
Kollmann, Tobias
13
Chaffey, Dave
12
Ko, Eunju
11
Law, Chun Hung Roberts
11
Schwarz, Torsten
11
Hollebeek, Linda D.
10
Olbrich, Rainer
10
Pauwels, Koen
10
Rita, Paulo
10
Scott, David Meerman
10
Urban, Glen L.
10
Akram, Umair
9
Jerath, Kinshuk
9
Ozuem, Wilson
9
Schultz, Carsten D.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Martínez-López, Francisco J.
8
Okumus, Fevzi
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Tuten, Tracy L.
8
Wirtz, Bernd W.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bauer, Hans H.
7
Beilharz, Felix
7
Bellman, Steven
7
Braun, Michael
7
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Institution
All
Springer Fachmedien Wiesbaden
46
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Haufe-Lexware GmbH & Co. KG
9
Springer Gabler <Firma>
8
MITP Verlags-GmbH & Co. KG
6
Wiley-VCH
6
Information Resources Management Association
5
Campus Verlag
4
National Bureau of Economic Research
4
Springer-Verlag GmbH
4
UVK Verlagsgesellschaft mbH
4
Books on Demand GmbH <Norderstedt>
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Nomos Verlagsgesellschaft
3
Springer International Publishing
3
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
IGI Global
2
OECD
2
RWTH Aachen
2
Rheinwerk Verlag
2
Technische Universität Braunschweig
2
Uni-Taschenbücher GmbH
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Berliner Wissenschafts-Verlag
1
Bundesanzeiger Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
EBS Business School
1
Econ Verlag
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
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Published in...
All
Journal of business research : JBR
191
Journal of retailing and consumer services
147
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
SpringerLink / Bücher
78
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
52
Journal of internet commerce
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Springer eBook Collection
31
Information systems research : ISR
30
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
Journal of advertising research
28
Journal of management information systems : JMIS
28
Young consumers : insight and ideas for responsible marketers
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Marketing intelligence & planning
25
Psychology & marketing
25
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
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Source
All
ECONIS (ZBW)
4,924
USB Cologne (EcoSocSci)
80
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1
Strategisches Affinity-Group-Management : Wettbewerbsvorteile durch ein neues Zielgruppenverständnis
Schertler, Walter
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003385812
Saved in:
2
Strategisches Affinity-Group-Management : Wettbewerbsvorteile durch ein neues Zielgruppenverständnis
Schertler, Walter
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515219
Saved in:
3
Always on : advertising, marketing, and media in an era of consumer control
Vollmer, Christopher
;
Precourt, Geoffrey
-
2008
Persistent link: https://www.econbiz.de/10008698216
Saved in:
4
Crossmedia Marketing : Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation
Noack, Catharina
-
2010
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10008650605
Saved in:
5
Konsumentenentscheidungen im Mobile Commerce : eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten
Broeckelmann, Philipp
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003945331
Saved in:
6
Werbewirksames E-Mail-Marketing : eine experimentelle Studie zur Wirkung formaler Gestaltungselemente der E-Mail-Kommunikation auf ausgewählte Konstrukte des Konsumentenverhaltens
Hampel, Stefan
-
2011
Persistent link: https://www.econbiz.de/10008987271
Saved in:
7
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008991631
Saved in:
8
The mood of information : a critique of online behavioural advertising
McStay, Andrew
-
2011
Persistent link: https://www.econbiz.de/10009159547
Saved in:
9
Social Media Marketing : Analyse; Strategie; Konzeption; Umsetzung ; [Marketing-Boosting mit Erfolgskontrolle]
Lembke, Gerald
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009238887
Saved in:
10
Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten
Prein, Jan
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009244482
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