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Studying How E-Markets Evaluat...
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Internet marketing
Marketing
29,196
Social Web
20,186
Social web
20,183
Konsumentenverhalten
6,462
Consumer behaviour
6,455
Online-Marketing
6,246
Marketingmanagement
4,079
Marketing management
3,846
Relationship marketing
2,910
Beziehungsmarketing
2,908
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2,908
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2,772
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2,753
marketing
2,541
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2,521
Electronic Commerce
2,476
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2,433
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2,427
Virales Marketing
2,424
Brand management
2,416
Soziales Netzwerk
2,396
Social network
2,262
E-commerce
2,226
USA
1,887
Online-Handel
1,785
Online retailing
1,783
United States
1,779
Internet
1,755
Social media
1,712
social media
1,653
Institutional and Behavioral Economics
1,619
Digitalisierung
1,570
Digitization
1,506
Werbung
1,369
Agribusiness
1,336
Strategisches Management
1,327
Management
1,255
Markenimage
1,235
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Dwivedi, Yogesh Kumar
16
Lammenett, Erwin
15
Law, Chun Hung Roberts
15
Kreutzer, Ralf T.
14
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Ozuem, Wilson
13
Rita, Paulo
13
Harrigan, Paul
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Scott, David Meerman
11
Bigné Alcañiz, J. Enrique
10
Hollebeek, Linda D.
10
Kumar, Vikas
10
Martínez-López, Francisco J.
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Ryan, Damian
9
Schivinski, Bruno
9
Tan, Yong
9
Thaichon, Park
9
Tucker, Catherine
9
Chaffey, Dave
8
Fogel, Joshua
8
Gretzel, Ulrike
8
Grewal, Dhruv
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Ko, Eunju
8
Moe, Wendy W.
8
Pitt, Leyland F.
8
Qiu, Liangfei
8
Quach, Sara
8
Seo, Yuri
8
Skiera, Bernd
8
Tuten, Tracy L.
8
Vrontis, Demetris
8
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Springer Fachmedien Wiesbaden
21
IGI Global
13
American Marketing Association
8
Haufe-Lexware GmbH & Co. KG
4
Springer Gabler <Firma>
4
Books on Demand GmbH <Norderstedt>
3
MITP Verlags-GmbH & Co. KG
3
National Bureau of Economic Research
3
Nomos Verlagsgesellschaft
3
Wiley-VCH
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Campus Verlag
2
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Information Resources Management Association
2
Springer International Publishing
2
Universität Bremen
2
Universität Mannheim
2
World Tourism Organization
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Bundesanzeiger Verlag
1
Bundesverband Digitale Wirtschaft
1
BusinessVillage GmbH
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
European Travel Commission
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
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Published in...
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Journal of business research : JBR
195
International journal of internet marketing and advertising : IJIMA
114
Journal of retailing and consumer services
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
65
International journal of advertising : the review of marketing communications
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of marketing communications
61
Industrial marketing management : the international journal for industrial and high-tech firms
59
Technological forecasting & social change : an international journal
56
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
51
International journal of hospitality management
48
Business horizons
46
Journal of management information systems : JMIS
46
Information systems research : ISR
45
The journal of product & brand management
44
Cogent business & management
43
Journal of internet commerce
43
International journal of electronic marketing and retailing : IJEMR
39
SpringerLink / Bücher
38
International journal of technology marketing : IJTMkt
37
Springer eBook Collection
33
Electronic commerce research
32
Journal of marketing
32
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
Journal of strategic marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
International journal of business information systems : IJBIS
29
International journal of contemporary hospitality management
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Journal of hospitality marketing & management
26
Journal of electronic commerce research : JECR
25
Journal of marketing management : MM
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Psychology & marketing
24
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Source
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ECONIS (ZBW)
6,125
USB Cologne (EcoSocSci)
56
BASE
4
RePEc
3
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1
Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings
Järveläinen, Jonna
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10010127961
Saved in:
2
Online review characteristics and trust : a cross-country examination
Dong, Beibei
;
Li, Mei
;
Sivakumar, K.
- In:
Decision sciences : DS
50
(
2019
)
3
,
pp. 537-566
Persistent link: https://www.econbiz.de/10012060531
Saved in:
3
The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras
;
Lopes, Evandro Luiz
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
Saved in:
4
Thematic framework of online review research : a systematic analysis of contemporary literature on seven major hospitality and tourism journals
Kwok, Linchi
;
Xie, Karen L.
;
Richards, Tori
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 307-354
Persistent link: https://www.econbiz.de/10011611214
Saved in:
5
What online reviewer behaviors really matter? Effects of verbal and nonverbal behaviors on detection of fake online reviews
Zhang, Dongsong
;
Zhou, Lina
;
Kehoe, Juan Luo
;
Kilic, …
- In:
Journal of management information systems : JMIS
33
(
2016
)
2
,
pp. 456-481
Persistent link: https://www.econbiz.de/10011616116
Saved in:
6
Social influence's impact on reader perceptions of online reviews
Cheng, Yi-Hsiu
;
Ho, Hui-Yi
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 883-887
Persistent link: https://www.econbiz.de/10010504951
Saved in:
7
The reliability of online review helpfulness
Wan, Yun
;
Nakayama, Makoto
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 179-189
Persistent link: https://www.econbiz.de/10010424800
Saved in:
8
Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander
- In:
Journal of management information systems : JMIS
32
(
2015
)
1
,
pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
Saved in:
9
Information processing on online review platforms
Siering, Michael
;
Janze, Christian
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1347-1377
Persistent link: https://www.econbiz.de/10012198672
Saved in:
10
The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
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