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News website personalisation : the co-creation of content, audiences and services by online journalists and marketers
Malcorps, Sylvain - In: Journal of media business studies 16 (2019) 3, pp. 230-247
Persistent link: https://www.econbiz.de/10012176988
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Structure and constituents of digital marketing systems
Robul, Yuriy - In: Olsztyn economic journal 15 (2020) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10012221394
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3Cs of international market penetration through IMC : culture, change, and connect
Kukreja, Jyoti - In: The evolution of business in the cyber age : digital …, (pp. 91-110). 2020
Persistent link: https://www.econbiz.de/10012230043
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Impact of political marketing in digital environment on voters with regard to their age
Stilin, Žarko; Samardžić, Vinko; Šustar, Kristijan - 2020
Persistent link: https://www.econbiz.de/10012601622
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Review of studies on digital transaction platforms in marketing journals
Hänninen, Mikko - In: The international review of retail, distribution and … 30 (2020) 2, pp. 164-192
Persistent link: https://www.econbiz.de/10012209864
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Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls
Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023
, werden als besonders vielversprechend angesehen. Voraussetzung für ein erfolgreiches Metaverse-Marketing sind jedoch ein …Companies from diverse industries, such as gaming, travel, and retail, have started to explore emerging marketing … is still in its infancy, we aim to contribute to a better understanding of Metaverse marketing and its opportunities and …
Persistent link: https://www.econbiz.de/10014516198
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Sponsored Search Auctions: Research Opportunities in Marketing
Yao, Song; Mela, Carl F. - In: Foundations and Trends(R) in Marketing 3 (2009) 2, pp. 75-126
We systematically overview the literature in keyword search and propose several promising research directions. The paper is organized by each agent in the search process; searchers, advertisers and the search engine and reviews the key research issues for each. For each group, we outline the...
Persistent link: https://www.econbiz.de/10010693755
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Distribution of unique information as a basic marketing tool territory (on the materials of Lisva urban district, Perm territory)
Timofeeva, O.; Iksanova, E.; Kuvardina, M. - In: Annals of marketing-mba 3 (2013) 11
The role of the distribution of unique information as a basic tool for marketing territory. The expediency of the …
Persistent link: https://www.econbiz.de/10010720281
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How Tolerable is Delay? Consumers' Evaluations of Internet Web Sites After Waiting
Dellaert, B.G.C.; Kahn, B. - Tilburg University, Center for Economic Research - 1998
How consumers’ waiting times affect their retrospective evaluations of Internet Web Sites is investigated in four computer-based experiments. Results show that waiting can but does not always negatively affect evaluations of Web Sites. Results also show that the potential negative effects of...
Persistent link: https://www.econbiz.de/10011090541
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Internet marketing management in the South African tourism industry : utilisation of the South African luxury hotel industry
Jansen van Rensburg, C. J. - 2008
ENGLISH ABSTRACT: The objective of this specific research report is to analyse the internet marketing function within …). An in-depth literature review is conducted to analyse the marketing function in general, afterwhich an analysis in terms … of production and services organisation is discussed. Here, the focus is on the 4 P and 7 P marketing mix theories of …
Persistent link: https://www.econbiz.de/10009442058