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Shaping social media analytics in the pursuit of organisational agility : a real options theory perspective

Zhang, Minhao; Wang, Yichuan; Olya, Hossein - In: Tourism management : research, policies, practice 88 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013194285

News website personalisation : the co-creation of content, audiences and services by online journalists and marketers

Malcorps, Sylvain - In: Journal of media business studies 16 (2019) 3, pp. 230-247

Persistent link: https://www.econbiz.de/10012176988

Structure and constituents of digital marketing systems

Robul, Yuriy - In: Olsztyn economic journal 15 (2020) 1, pp. 53-62

Persistent link: https://www.econbiz.de/10012221394

3Cs of international market penetration through IMC : culture, change, and connect

Kukreja, Jyoti - In: The evolution of business in the cyber age : digital …, (pp. 91-110). 2020

Persistent link: https://www.econbiz.de/10012230043

Impact of political marketing in digital environment on voters with regard to their age

Stilin, Žarko; Samardžić, Vinko; Šustar, Kristijan - 2020

Persistent link: https://www.econbiz.de/10012601622

Review of studies on digital transaction platforms in marketing journals

Hänninen, Mikko - In: The international review of retail, distribution and … 30 (2020) 2, pp. 164-192

Persistent link: https://www.econbiz.de/10012209864

Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls

Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023

, werden als besonders vielversprechend angesehen. Voraussetzung für ein erfolgreiches Metaverse-Marketing sind jedoch ein …Companies from diverse industries, such as gaming, travel, and retail, have started to explore emerging marketing … is still in its infancy, we aim to contribute to a better understanding of Metaverse marketing and its opportunities and …

Persistent link: https://www.econbiz.de/10014516198

Sponsored Search Auctions: Research Opportunities in Marketing

Yao, Song; Mela, Carl F. - In: Foundations and Trends(R) in Marketing 3 (2009) 2, pp. 75-126

We systematically overview the literature in keyword search and propose several promising research directions. The paper is organized by each agent in the search process; searchers, advertisers and the search engine and reviews the key research issues for each. For each group, we outline the...

Persistent link: https://www.econbiz.de/10010693755

Distribution of unique information as a basic marketing tool territory (on the materials of Lisva urban district, Perm territory)

Timofeeva, O.; Iksanova, E.; Kuvardina, M. - In: Annals of marketing-mba 3 (2013) 11

The role of the distribution of unique information as a basic tool for marketing territory. The expediency of the …

Persistent link: https://www.econbiz.de/10010720281

How Tolerable is Delay? Consumers' Evaluations of Internet Web Sites After Waiting

Dellaert, B.G.C.; Kahn, B. - Tilburg University, Center for Economic Research - 1998

How consumers’ waiting times affect their retrospective evaluations of Internet Web Sites is investigated in four computer-based experiments. Results show that waiting can but does not always negatively affect evaluations of Web Sites. Results also show that the potential negative effects of...

Persistent link: https://www.econbiz.de/10011090541

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