Similar Search Results

Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity

Ferguson, Douglas A.; Greer, Clark F. - In: Journal of promotion management : JPM 21 (2015) 1, pp. 64-81

Persistent link: https://www.econbiz.de/10011304629

Experiencing websites : UK DVD distributors and the promotion of Asian media

Wroot, Jonathan - In: Arts and the market 5 (2015) 2, pp. 168-182

Persistent link: https://www.econbiz.de/10011439896

Research in media promotion

Eastman, Susan Tyler (contributor) - 2015

Persistent link: https://www.econbiz.de/10011298098

The advantage of social media

Ristova, Maja - In: Economic development : journal of the Institute of … 16 (2014) 1/2, pp. 181-191

Persistent link: https://www.econbiz.de/10010395680

The diversity of marketing activities on the websites of Polish dairy cooperatives

Strzębicki, Dariusz - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 13 (2014) 2, pp. 127-136

Persistent link: https://www.econbiz.de/10010496311

Digital influencers, food and tourism - a new model of open innovation for businesses in the Ho.Re.Ca. sector

Ingrassia, Marzia; Bellia, Claudio; Giurdanella, Chiara; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-29

The choice of influencer marketing as an endorser for promoting products and services is becoming a more and more effective communication strategy of open innovation. Their use of social media platforms, such as Instagram, allows them to be reached by millions of followers all over the world. As...

Persistent link: https://www.econbiz.de/10013169571