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Rowley, Jennifer - 2004

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Online Information Review, published by and copyright Emerald Group Publishing Ltd.

Persistent link: https://www.econbiz.de/10009455162

Just another channel? Marketing communications in e-business

Rowley, Jennifer - 2004

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Marketing Intelligence & Planning, published by and copyright Emerald Group Publishing Ltd.

Persistent link: https://www.econbiz.de/10009455164

Evaluation and decision making in social media marketing

Keegan, Brendan James; Rowley, Jennifer - In: Management decision : MD 55 (2017) 1, pp. 15-31

Persistent link: https://www.econbiz.de/10011627226

Young consumers' brand communications literacy in a social networking site context

Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040

Persistent link: https://www.econbiz.de/10011641459

Business to business digital content marketing : marketers' perceptions of best practice

Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293

Persistent link: https://www.econbiz.de/10010433948

Online branding

Rowley, Jennifer; Bird, David - In: E-novation for competitive advantage in collaborative …, (pp. 122-142). 2011

Persistent link: https://www.econbiz.de/10009387783

Brand presence in digital space

Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78

Persistent link: https://www.econbiz.de/10009792126

Social media brand building strategies in B2B companies

Cawsey, Timothy; Rowley, Jennifer - In: Marketing intelligence & planning 34 (2016) 6, pp. 754-776

Persistent link: https://www.econbiz.de/10011571179