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Social media for identifying lead users? : insights into lead users' social media habits
Ernst, Markus; Brem, Alexander - In: International journal of innovation and technology … 14 (2017) 4, pp. 1750022-1-21
Persistent link: https://www.econbiz.de/10011746294
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Stimulating innovation by user feedback on social media : the case of an online user innovation community
Ogink, Timko; Dong, John Qi - In: Technological forecasting & social change : an … 144 (2019), pp. 295-302
Persistent link: https://www.econbiz.de/10012133929
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Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie; Yang, Tong; Zhou, Zhiwei; Zhao, Narisa - In: International journal of hospitality management 114 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
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Leveraging open innovation through social media : a study on Geneva-based SMEs
Bacchetta Beckh, Angela; Beck, Mathias; Badillo, … - In: Managing digital open innovation, (pp. 493-553). 2020
Persistent link: https://www.econbiz.de/10012251407
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The effects of online reviews on the popularity of user-generated design ideas within the Lego community
Zhang, Hao; Lin, Qingyue; Qi, Chenyue; Liang, Xiaoning - In: European journal of marketing 56 (2022) 10, pp. 2622-2648
Persistent link: https://www.econbiz.de/10013457379
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Organizational technological opportunism and social media : the deployment of social media analytics to sense and respond to technological discontinuities
Bullini Orlandi, Ludovico; Zardini, Alessandro; … - In: Journal of business research : JBR 112 (2020), pp. 385-395
Persistent link: https://www.econbiz.de/10012230615
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The corporate communication executives’ interactive engagement through digital media
Camilleri, Mark Anthony; Isaías, Pedro - In: Strategic corporate communication in the digital age, (pp. 52-72). 2021
Persistent link: https://www.econbiz.de/10012491140
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Digital resources and approaches adopted by user-centred museums : the growing impact of the Internet and social media
Solima, Ludovico - In: Handbook of research on management of cultural products …, (pp. 181-199). 2014
Persistent link: https://www.econbiz.de/10010348383
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Collaborated Marketing: die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten : Ergebnisse einer explorativen Studie
Wiedmann, Klaus-Peter; Langner, Sascha; Hennigs, Nadine - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 127-149). 2007
Persistent link: https://www.econbiz.de/10003565777
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Collaborated Marketing : die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten ; Ergebnisse einer explorativen Studie
Wiedmann, Klaus-Peter; Langner, Sascha; Hennigs, Nadine - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 127-149). 2008
Persistent link: https://www.econbiz.de/10003762118