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~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
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Corporate social responsibility
8
Corporate Social Responsibility
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Online retailing
7
Online-Handel
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Cruise
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Social web
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Beziehungsmarketing
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Brand management
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Emotion
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Loyalty
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Markenführung
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Mobile communications
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Mobilkommunikation
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Relationship marketing
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E-commerce
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Electronic Commerce
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Holiday behaviour
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Innovationsakzeptanz
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Sanz Blas, Silvia
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Ruiz Mafe, Carla
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Bigné Alcañiz, J. Enrique
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Brethouwer, Meike
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Buyova, Daniela
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The service industries journal
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Business research quarterly : BRQ
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Journal of air transport management
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ECONIS (ZBW)
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1
Key drivers of consumer purchase of airline tickets : a cross-cultural analysis
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
;
Hernández Ortega, …
- In:
Journal of air transport management
27
(
2013
),
pp. 11-14
Persistent link: https://www.econbiz.de/10009721924
Saved in:
2
Key drivers of services website loyalty
Sanz Blas, Silvia
;
Ruiz Mafe, Carla
;
Pérez Perez, Isabel
- In:
The service industries journal
34
(
2014
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10010379358
Saved in:
3
Cross-cultural perceptions of onshore guided tours : a qualitative approach based on eWOM
Buyova, Daniela
;
Sanz Blas, Silvia
;
Cervera-Taulet, Amparo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1054-1061
Persistent link: https://www.econbiz.de/10011627270
Saved in:
4
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
5
Does culture affect sentiments expressed in cruise tours' eWOM?
Buzova, Daniela
;
Sanz Blas, Silvia
;
Cervera-Taulet, Amparo
- In:
The service industries journal
39
(
2019
)
2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10012203259
Saved in:
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