Video games have become a major contributor to the US and global economy. This paper studies network externalities in the online video game industry. Even though network externalities are recognized as a major driver of new product diffusion, testing the existence and the impact of network...

In this paper, we examine the persuasive influences of online user comments (or word-of-mouth) and of the reviews by movie critics on moviegoers’ evaluation of to-be-released movies. Two distinctive features of this study are: (1) moviegoers are considered to be heterogeneous in their movie...

Enabled by Web 2.0 technologies, online social media in the forms of discussion forums, message boards, and blogs has become a prevalent channe lof communication for consumers and businesses. Online social media allows consumers to share their product opinions and experience at an unprecedented...