//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effects of cognitive age, disp...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
Consumer behaviour
31
Konsumentenverhalten
30
Bibliometrics
13
Marketing
13
Social Web
13
Social web
13
Bibliometrie
12
Relationship marketing
12
Beziehungsmarketing
11
USA
11
United States
10
Brand image
9
Brand management
9
Markenführung
9
Online-Marketing
9
Bibliometric analysis
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Advertising
7
Advertising effects
7
China
7
Confidence
7
Vertrauen
7
Werbewirkung
7
Werbung
7
Bibliographic coupling
6
Fachzeitschrift
6
Journal
6
Viral marketing
6
Virales Marketing
6
B-to-B-Marketing
5
Brand
5
Business-to-business marketing
5
Cognition
5
Kognition
5
Markenartikel
5
Marktforschung
5
Data envelopment analysis
4
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
9
Author
All
Donthu, Naveen
7
Lohtia, Ritu
4
Guillory, Monica D.
2
Wei, Yujie
2
Yaveroglu, Idil
2
Assaf, A. Georges
1
Brown, Brian P.
1
Hershberger, Edmund K.
1
Kumar, Satish
1
MacIntyre, Faye S.
1
Milne, George R.
1
Mishra, Akanksha
1
Murshed, Feisal
1
Pandey, Neeraj
1
Pandey, Nitesh
1
Straub, Detmar
1
Swani, Kunal
1
more ...
less ...
Published in...
All
International journal of electronic marketing and retailing : IJEMR
3
Journal of business research : JBR
2
A reader in marketing communications
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does micro-blogging lead to a more positive attitude toward a brand? : a perspective of cultivation theory
Wei, Yujie
;
MacIntyre, Faye S.
;
Straub, Detmar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 504-523
Persistent link: https://www.econbiz.de/10012179139
Saved in:
2
Reference group influence on user connections with social networking sites : a study of Facebook
Wei, Yujie
;
Murshed, Feisal
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 333-350
Persistent link: https://www.econbiz.de/10012168809
Saved in:
3
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
4
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
5
The impact of content and design elements on banner advertising click-through rates
Lohtia, Ritu
;
Donthu, Naveen
;
Hershberger, Edmund K.
- In:
A reader in marketing communications
,
(pp. 201-213)
.
2005
Persistent link: https://www.econbiz.de/10003292732
Saved in:
6
Advertising repetition and placement issues in on-line environments
Yaveroglu, Idil
;
Donthu, Naveen
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
Saved in:
7
Evaluating the efficiency of Internet banner advertisements
Lohtia, Ritu
;
Donthu, Naveen
;
Yaveroglu, Idil
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 365-370
Persistent link: https://www.econbiz.de/10003451427
Saved in:
8
Mapping the electronic word-of-mouth (eWOM) research : a systematic review and bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Pandey, Neeraj
;
Pandey, …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 758-773
Persistent link: https://www.econbiz.de/10012648016
Saved in:
9
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->