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~subject:"Internet marketing"
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Internet marketing
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Journal of management information systems : JMIS
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ECONIS (ZBW)
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Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
2
How do consumer buzz and traffic in social media marketing predict the value of the firm?
Luo, Xueming
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
2
,
pp. 213-238
Persistent link: https://www.econbiz.de/10010243627
Saved in:
3
Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei
;
Zhang, Jie
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
Saved in:
4
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
5
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
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6
Catch them all : impacts of location-based augmented reality mobile applications on local businesses
Zhang, Yuan
;
Zhang, Jie Jennifer
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013192041
Saved in:
7
Expert blogs and consumer perceptions of competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
Saved in:
8
On self-selection biases in online product reviews
Hu, Nan
;
Pavlou, Paul A.
;
Zhang, Jie Jennifer
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 449-471
Persistent link: https://www.econbiz.de/10011689873
Saved in:
9
Towards effective online review systems in Chinese context : a cross-cultural empircal study
Fang, Hui
;
Zhang, Jie
;
Bao, Yang
;
Zhu, Qinghua
- In:
Electronic commerce research and applications
12
(
2013
)
3
,
pp. 208-220
Persistent link: https://www.econbiz.de/10010504874
Saved in:
10
Optimal budget allocation across search advertising markets
Yang, Yanwu
;
Zeng, Daniel
;
Yang, Yinghui
;
Zhang, Jie
- In:
INFORMS journal on computing : JOC
27
(
2015
)
2
,
pp. 285-300
Persistent link: https://www.econbiz.de/10011291312
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