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Internet marketing
Consumer behaviour
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Australia
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Service quality
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Marketing intelligence & planning
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Asia Pacific journal of marketing and logistics
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Journal of international marketing
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ECONIS (ZBW)
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1
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
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2
Self-regulatory focus and advertising effectiveness
Shao, Wei
;
Grace, Debra
;
Ross, Mitchell
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 612-632
Persistent link: https://www.econbiz.de/10011381699
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3
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
4
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
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